Lafayette brewing company
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Lafayette Brewing Company. By: Kimberly Balzer, Jenna Cox, Troy Gaviola, Dave Enright, Colleen Hohenadel, Wes Hill. Presentation Outline. What is the LBC? Who operates and owns the LBC? Future plans for the LBC Our research and interview

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Lafayette Brewing Company

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Lafayette brewing company

Lafayette Brewing Company

By: Kimberly Balzer, Jenna Cox, Troy Gaviola, Dave Enright, Colleen Hohenadel, Wes Hill


Presentation outline

Presentation Outline

  • What is the LBC?

  • Who operates and owns the LBC?

  • Future plans for the LBC

  • Our research and interview

  • Discuss our survey results and what it means for the future of the LBC

  • Suggested marketing changes for the LBC based on our results


What is the lbc

What is the LBC?

  • It was formerly known as Thieme & Wagner Brewing Company before they had to close there doors for prohibition.

  • On September 17, 1993, after 40 years a brewery named Lafayette Brewing Company opened there doors.

  • The LBC is a micro-brewery/ restaurant that takes pride in there in house beer selection.


What is the lbc1

What is the LBC?

  • It is located at 622 Main Street, near the downtown courthouse.

  • They offer live music on the second floor

  • There menu consists of many varieties of food, including, fried pickles, ale battered catfish, pork beer barbeque, and more.

  • There average check costs with a beer and entrée is, $10.00


Who owns and operates the lbc

Who owns and operates the LBC?

  • Greg Emig and his wife have owned and operated the LBC since 1993 when the miro-brewery reopened there doors.


Future plans of the lbc

Future plans of the LBC

  • On May 31st this year they will ban smoking in the entire facility until 9 p.m., and then only within the bar area.

  • They will participate at the Taste of Tippecanoe on June 18th, along with other local restaurants.

  • Make sure to check out there seasonal beers and upcoming concerts.

  • www.lafayettebrewingco.com


Our research and interview

Our research and interview

  • The interview

  • Physical Inspection of property

  • Location and community analysis

  • Primary competitor analysis

  • Survey analysis of 60 people


Our survey results

Our Survey Results

Graphs of data of people who have and haven’t been to LBC

Weakness: people are uninformed about LBC and it’s second floor


Lafayette brewing company

of everyone


Lafayette brewing company

Graphs for data of the people who have not been to LBC

Weakness: people who haven’t been to LBC don’t know where and what it is


Lafayette brewing company

Graphs of the data for people who have been to LBC

Weakness: everyone that goes to LBC should know about the second floor


Lafayette brewing company

Weakness: Q8=seats comfortable, Q9=bathrooms clean, Q10=parking easy to find


Market changes for the lbc

Market Changes for the LBC

  • Need to be more student oriented.

  • Advertise more about the live music on the second floor.

  • Better advertising in general

  • Marketing their beer to local liquor stores.

  • Promote by offering discounts on slow periods of the week.


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