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Breakfast Bakery Update

Breakfast Bakery Update. A Successful Launch! Divisions Purchasing: Penetration: Testimonial Quote Bumps in the Road Feedback on IW and Bulk Danish Product Quality and Consistency Issues Delayed Launch on IW Muffins. Hilltop Hearth Launch Update. We Listened to our Customers and

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Breakfast Bakery Update

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  1. Breakfast Bakery Update

  2. A Successful Launch! Divisions Purchasing: Penetration: Testimonial Quote Bumps in the Road Feedback on IW and Bulk Danish Product Quality and Consistency Issues Delayed Launch on IW Muffins Hilltop Hearth Launch Update We Listened to our Customers and We’re Ready to Win in the Marketplace!

  3. Danish: What’s New? • Based on Customer Feedback: • Improved Individually Wrapped Danish Formulations • Improved Bulk Danish Formulations

  4. Guide to Cutting

  5. Choosing the Products and the Competition • Most dramatic difference / improvement can be seen in Individually Wrapped Danish, 3.25 oz. • Best Comparison • Hilltop Hearth vs. Sara Lee, Variety Pack IW Danish, 24 Ct. (Cheese, Raspberry, Cinnamon Raisin, Apple): • Sara Lee: A-Sys 411721, P-Sys 5841234 • Hilltop Hearth: A-Sys 3017753, P-Sys 0600024

  6. Select Points of DifferentiationIndividually Wrapped Large Danish, Variety PackHilltop Hearth vs. Sara Lee • Sara Lee: A-Sys 411721, P-Sys 5841234 • Hilltop Hearth: A-Sys 3017753, P-Sys 0600024 Variety Pack But Start Cutting with Raspberry

  7. HH SL SL HH SL HH Select Points of DifferentiationIndividually Wrapped Large Danish, Variety PackHilltop Hearth vs. Sara Lee Sara Lee: A-Sys 411721, P-Sys 5841234 Hilltop Hearth: A-Sys 3017753, P-Sys 0600024 More HandmadeAppearance Thicker Layer of Fruit More Natural Color and Flavor

  8. Competitive Product Comparison

  9. Appendix: Portfolio

  10. To Thaw: Open the case and remove the required number of trays. Poke a hole in the shrink wrap covering the trays to allow any condensation to escape. Let thaw in the tray at room temperature for approximately 5-6 hours. Do not stack trays during thawing. To Warm Thawed Product in a Conventional Oven: Pre-heat an oven to 325° F. Remove shrink wrap from trays. Remove the number of items needed from the tray and place on a parchment lined baking sheet. Place the baking sheet with the items into the 325° F oven and warm for approximately 5 to 10 minutes until the pastry is warmed completely through. Any remaining product can be covered with plastic wrap and stored for approximately 2-3 days under refrigeration. Before serving, remember to warm any refrigerated pastries in the same manner as above. To Warm in a Microwave Oven: Thawed individual products can be heated in a commercial microwave on high for approximately 5 to 10 second bursts. General HandlingInstructions* * Individually Wrapped Product Should Not Be Heated in an Oven or Microwave

  11. Portfolio – Danish

  12. Portfolio – Muffins

  13. Portfolio – Individually Wrapped

  14. Portfolio – Cinnamon Rolls

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