2012 Community Conference Getting social Dan Szymczak : Engaging Networks. October 17, 2012. Extending your reach. Social Integration - why?. Tools for extending your reach - plug-ins - email a friend - facebook embed ( Timeline app ) - peer to peer. Social Strategy.
Dan Szymczak : Engaging Networks
October 17, 2012
Tools for extending your reach
- email a friend
- facebook embed ( Timeline app )
- peer to peer
You can’t escape it!
Tap into a supporter’s contact base
62% of adults worldwide now use social media
The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)
Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)
Demographics and conversations
Facebook - analytics
Twitter - hootsuite
Conversation or bulletin board?
* thank you page or email a friend
* thank you email
* broadcast email
Facebook & GooglePlus
Incorporate @your_org and #campaign_tag
Remember to use tracking links!
I just gave my voice to @CRUK petition on #Radiotherapy. To help save lives you should too. http://bit.ly/e2W3Pa
Peer to peer campaigns
Campaigns that require social engagement
- vote on ideas or journey