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2012 Community Conference Getting social Dan Szymczak : Engaging Networks. October 17, 2012. Extending your reach. Social Integration - why?. Tools for extending your reach - plug-ins - email a friend - facebook embed ( Timeline app ) - peer to peer. Social Strategy.

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2012 Community Conference

Getting social

Dan Szymczak : Engaging Networks

October 17, 2012


Extending your reach

Social Integration

- why?

Tools for extending your reach

- plug-ins

- email a friend

- facebook embed ( Timeline app )

- peer to peer

Social Strategy

www.engagingnetworks.net


Social Integration: why

You can’t escape it!

Tap into a supporter’s contact base

Social proof

62% of adults worldwide now use social media

The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)

Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)

www.engagingnetworks.net


Social Strategy:

Demographics and conversations

Facebook - analytics

Twitter - hootsuite

Conversation or bulletin board?

www.engagingnetworks.net


Social Integration: how

Add to

* thank you page or email a friend

* thank you email

* broadcast email

Facebook & GooglePlus

Twitter

Incorporate @your_org and #campaign_tag

Timeline app

Remember to use tracking links!

I just gave my voice to @CRUK petition on #Radiotherapy. To help save lives you should too. http://bit.ly/e2W3Pa

www.engagingnetworks.net


Into the account:

www.engagingnetworks.net


Further Ideas:

Peer to peer campaigns

Campaigns that require social engagement

- competitions

- vote on ideas or journey

Community

www.engagingnetworks.net


QUESTIONS

www.engagingnetworks.net


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