South seas island resort
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

South Seas Island Resort PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on
  • Presentation posted in: General

South Seas Island Resort. Focus Group Description Jennifer Piepenbrink and Brittanny Bahr. Objective. We are researching the possibility to propose a ‘Honeymoon Package’

Download Presentation

South Seas Island Resort

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


South seas island resort

South Seas Island Resort

Focus Group Description

Jennifer Piepenbrink and Brittanny Bahr


Objective

Objective

  • We are researching the possibility to propose a ‘Honeymoon Package’

  • We want to create the perfect honeymoon which requires passion, imagination and attention to detail because this is an important experience that a couple will cherish for years to come.


Focus group

Focus Group

  • Who: 6 couples (ages 25-35) at the resort on vacation.

  • Email sent inviting guests after room reservation for that week has been received.

  • RSVP by: January 30, 2013

  • Chosen guests are reminded of focus group when they check in.

  • Focus group is being held during the busiest time of year to allow for the most available participants.


Date time location

Date, Time, Location

  • Date: February 20, 2013

  • Time: 5-8pm Dinner included

  • Location: The Sanibel Room- Murex


Schedule

Schedule

  • 5:00pm Welcome participants, fill out informed consent, light refreshments are available.

  • 5:15pm- 6:30 Explain process we will be following, then begin with questions.

  • 6:30 Conclusion/ ‘Thank You.’

  • 6:45-7:30/8:00pm Dinner catered by The Point.

    *All children will be supervised for a planned activity at this time.


Questionnaire process

Questionnaire Process

  • Participants write their answers to the questions one-by-one with use of Power Point and handout.

  • Discuss the answers after each question.

  • Brittanny talks with guests about their answers.

  • Jennifer uses video camera to record focus group interaction.


Questionnaire

Questionnaire

  • Would you book a honeymoon package rather than a regular stay?

  • What activities would you like to do that are included in a honeymoon package?

  • Would room location impact your experience if you were placed by a family with small children?

  • Would you rather pay in one lump sum, or in smaller payments leading up to your honeymoon?

  • Meals, drinks would be free, while scheduled events specific to the honeymoon package would be discounted for this package. Would you be willing to pay full price for other activities outside of the package?

  • Would you like for your honeymoon activities to be photographed, and available for purchase?


Compensation

Compensation

  • Included:

    • Dinner for Participants

    • Free one night stay for next visit.

    • 25% discount on a couples massage


South seas island resort

Cost

  • Total expenses

    • Room Rental: The Sanibel Room: $179

    • Free night stay for next visit: $2,100

    • Catering from The Point and light refreshments: $450

    • Paper and pens for survey: $10.00

    • Labor: $2,000’

    • Total Cost: $4,739


Questions

Questions?


  • Login