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Program Meeting, February 16, 2012 SBCC Team

Review & Analysis of BCC Materials related with Nutrition. Program Meeting, February 16, 2012 SBCC Team. Purpose. The overall purpose of this activity was to collect and review the already existing BCC materials relevant to SUAAHARA program identify its strengths gaps

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Program Meeting, February 16, 2012 SBCC Team

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  1. Review & Analysis of BCC Materials related with Nutrition Program Meeting, February 16, 2012 SBCC Team

  2. Purpose The overall purpose of this activity was to collect and review the already existing BCC materials relevant to SUAAHARA program identify its strengths gaps areas of improvement and based on findings recommend one comprehensive BCC package for SUAAHARA.

  3. BCC Materials Review and Analysis A total of around 80 IEC/BCC materials developed by various governmental and non-governmental organizations were collected and reviewed in-light of message comprehensiveness, accuracy & consistency, culturally appropriateness (both image & message) gender and social inclusion prospective. The materials primarily included Flip Chart, Poster, Booklet, Leaflets, and Pamphlets etc. A detail inventory of all the materials reviewed has been developed highlighting purpose, strengths and gaps of each materials along with programmatic recommendations.

  4. BCC Materials Review and Analysis Materials review process was guided by the following points: How can we make best use of already existing materials that are relevant to SUAAHARA and save time through revision/adaptation Are the materials relevant to SUAAHARA program? Who are the primary and secondary audience of BCC materials and how will the material be used? Are the messages consistent with ENA+ training package of SUAAHARA program.

  5. BCC Materials Review and Analysis Materials developed by the Government Counterpart (Child Health Division) and SUAAHARA implementing partners i.e. Helen Keller International (HKI), Save the Children (SAVE), Nutrition Promotion Consultancy Services (NPCS) and Nepal Water for Health (NEWAH) on nutrition were further reviewed in-depth, analyzed and recommendation made for adaptation, revision and future improvement. Special Consideration was given to review the materials particularly targeted for Female Community Health Volunteers. This included Flip Chart developed by HKI, NPCS and CHD.

  6. Guiding Principles for Designing BCC program/materials Program Meeting , Feb 16, 2012 SBCC Team, SUAAHARA

  7. Guiding Principles for Designing BCC program/materials

  8. Guiding Principles for Designing BCC program/materials

  9. Guiding Principles for Designing BCC program/materials Audience Analysis(demographic, socio-economic, culture, media habits etc.) Align with National Policies and strategies Should be consistent with SUAAHARA CAM strategy 7 Cs of Communication Culturally appropriate and localized Pre testing Endorsed by BCC Technical Committee Implementation, evaluation and redesign

  10. 7 C’s for effective Communication • Command Attention - Get noticed, Standout in the clutter. • Clarify the message - Keep it simple & direct. • Cater to the Heart and Head - Offer emotional values. • Communicate a benefit - Tell people how it helps them. • Create Trust - Establish believability. • Call for Action - Ask people to do something. • Consistency Counts - Repeat to help them remembering.

  11. Some international BCC materials

  12. World BF week August 20111

  13. scorecard-strip-Amharic

  14. Poster and leaflet

  15. Counseling cards IYCF Counseling Kit-Amharic

  16. Linkages Project

  17. ProofofLove Mother, Theoneyouwaitedfor Isnowonearth Theoneyoucarriedinyourwombsolong Mother, Lookatthoseeyes,staringatyouwithtrust Mother, Look atthosesmallhandsHoldingtightlytoyouBecauseheloves youMother, Donotforget Thathiswholelife isresting Uponyou Chorus: Takegood careofyourchild atbirth Givehimbreastmilksohewillgrowwell Andstrong Breastmilkistheonlyenergy Heneedstoprotecthim Untilhissixthmonth. Spokenwords: Mother,showproofoflovetoyourchild;givehimbreastmilk. The Singing Ambassador, Madagascar When Poopy, A popular singer in Madagascar, gave birth to her second child, LINKAGES invited the experi- enced breastfeeding mother to serve as the national Breastfeeding Ambassador. She agreed and re- corded three songs on breast- feeding and one on complemen- tary feeding. “Proof of Love” (“Porofom–pitiavana”) was particularly popular. The pop singer included it on one of her CDs and on a video clip. More than 20 radio stations broadcast the song, and all television stations showed the video clip. Over a two-year period Poopy performed one or two of her infant feeding songs at 24 concerts. More than 150,000 people—the majority of them young women— attended these concerts. Besides the words of the songs, concert goers heard Poopy talk about breastfeeding and complementary feeding during her concert and saw banners and posters with key messages displayed. Periodically Poopy holds press conferences and promotes breastfeeding on television shows. She talks about the LAM criteria in a radio spot, and her picture appears on cards inviting women to discuss LAM with a health pro- mother or family planning provider. Poopy’s next song will feature messages on maternal nutrition.

  18. Sample Nutrition Job Aids shared by Poojajee

  19. Thank you

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