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Why This Topic Matters. Cost-based compensation agreements are still the norm with clients and agencies. Confusion exists about what can be determined from an agency’s overhead rate. Many people incorrectly believe overhead rates are indicators of efficiency.

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Why This Topic Matters

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Why this topic matters

Why This Topic Matters

  • Cost-based compensation agreements are still the norm with clients and agencies.

  • Confusion exists about what can be determined from an agency’s overhead rate.

  • Many people incorrectly believe overhead rates are indicators of efficiency.

  • Simple and effective ways of correcting the misperceptions will encourage more productive negotiations.

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