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The 3 Pronged Approach to Media/Cultural Studies

The 3 Pronged Approach to Media/Cultural Studies. who benefits. What is media?. The media whos?. Who makes the stories?  Who legitimizes them?  Who distributes them?  For whom are they produced? 

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The 3 Pronged Approach to Media/Cultural Studies

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  1. The 3 Pronged Approachto Media/Cultural Studies who benefits

  2. What is media?

  3. The media whos? • Who makes the stories?  • Who legitimizes them?  • Who distributes them?  • For whom are they produced?  • Who gets represented in these stories as ‘normal’?  Who gets represented as “other”? and who is altogether left out of representation?  • Who consumes these stories as fact?  Who consumes these stories for pleasure?  Who consumes these stories critically?

  4. Who benefits? • Who defines what the culture understands to be “reality”? Whose “reality” is being represented? • Who/what is absent/disappeared, marginalized or set in opposition? To whom is this being told? • What are the core assumptions? Who benefits from this telling? What are the benefits? At what/whose expense? • How/Could this story be told otherwise? How do the absent/disappeared/marginalized define themselves? • How does this relate to my own experiences? • How/does this move me to change my thinking/acting/world?

  5. do diverse media actually exist?

  6. Douglas Kellner: Towards a Critical Media/Cultural Studies

  7. Media as stories

  8. Media as spectacle

  9. Media as pedagogy

  10. Critical media literacy

  11. The 3-Pronged Approach

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