By : Nellie Ferreira Tabitha Julien Vivienne Cain Mentor: Dr. Pedro Cano. Are African American females between the ages of 17 and 29 are shown by the media in a demeaning and degrading fashion ?. Which comes up when you search Black women?. Is this perception yours or the media’s?.
Mentor: Dr. Pedro Cano
Stereotype: A conventional or formulaic conception or image
Bias: A partiality that prevents objective consideration of an issue or situation
Demographic: A statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
The media is an ever present fixture in the American metropolitan lifestyle. It is no longer a luxury but a driving force behind many of the audience’s perceptions.
The media could also dictate values that life experience was supposed to give, therefore replacing said experience in the lives of many viewers.
Thus it is imperative that one should know the inner workings of the media to better understand its effects. This leads to our objective.
Use of derogatory language to refer to women or colored people:
Expressions of prejudice against women:
Expressions of prejudice against colored people;
Violence against women or colored people:
How are the former received by the audience or the other actors in the program or commercial?
Section I: The questions were used to find out background information, such as whether the person we were to interview fit the desired demographics. It also served to find out whether they viewed similar programs, which is important for the next section of the questionnaire.
Section II: The questions were geared to prove our hypothesis and answer our main question. The were asked questions such as ;
(Based on demeanor, use of foul language or way of dressing)
(Differences of attitude towards life, sex, money, school, etc in relation to other racial groups)
We have found that the representation of young African American females in the media is of a degrading and demeaning fashion.
We also found that the representations have a negative impact on the perception of young African American women by the general TV-viewing audience.
Get to know them before you judge them!