Distinct or … Extinct Tom Peters Seminar2000 LESSONS IN LEADERSHIP Seattle 11September2000

1. Distinct or … ExtinctTom Peters Seminar2000LESSONS IN LEADERSHIPSeattle11September2000

2. 1991, 2004+$12B, $40B+

3. “Dumb Jerk of the New Millennium” Gold Medal!“Firestone Chief: I’m Sorry. He says that motorists are partly to blame for the problems, though.”Headline, front section, Des Moines Register, 09.07.2000

4. Summer 2000 …KOA wires up!

5. “Amazon.com Plans to Offer Cars Online”Headline: New York Times 08.24.00

6. “Davids vs. Corporate Goliaths: Could the Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)

7. N.W.O./Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Auto-dimmingEmergency assistanceCell phones, Voice mail, email, Internet access

8. Levi’s and PhilipsStephano Marzano (Philips Design), Levi Strauss, Italian designer Massimo Ossi: jacket with cell phone and MP3 player built into pockets!Source: Red Herring (09.00)

9. “Researchers say they have found a way to mate human cells with circuitry in a ‘bionic chip’ … The tiny device – smaller and thinner than a strand of hair – combines a healthy human cell with an electronic circuitry chip.”AP/AOL/02-00

10. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

11. “There’s going to be a fundamental change in the global economy unlike anything we have hadsince the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

12. “I genuinely believe we are living through the greatest intellectual moment in history.”Matt Ridley, Genome

13. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

14. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

15. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

16. “We are in abrawl with no rules.”Paul Allaire

17. S.A.V.

18. “Strategy meetings held once or twice a year” to “Strategy meetings needed several times a week” Source: New York Times on Meg Whitman/eBay

19. The Kotler Doctrine:1965-1980: R.A.F.(Ready.Aim.Fire.)1980-1995: R.F.A.(Ready.Fire!Aim.)1995-????: F.F.F.(Fire!Fire!Fire!)

20. John Roth’s “Rules” [Nortel]1. Our strategies must be tied toleading-edge customers on the attack.2. Time cannot be sacrificedfor better quality, lower cost, or even better decisions.3. It doesn’t matter whether you develop or acquire leading technology.Our job is to provide the technology and products our customers need.4. Success is achieved byleading change, not waiting for it.5. We are paranoid about our leadership– willing to cannibalize our own products to maintain our edge.Source: Abridged from The Wall Street Journal (07.25.00)

21. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

22. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

23. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

24. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

25. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

26. Forces @ Work IThe Destruction Imperative!

27. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

28. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

29. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: ‘I’m sure there are success stories out there, but at this moment I draw a blank.’ ”Mark Sirower, The Synergy Trap

30. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

31. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

32. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

33. The [New] Ge WayDYB.com

34. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

35. Paradox ReduxAtlanta: +113,600 = #1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

36. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

37. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

38. Qwest Announces 11,000 Layoffs“The cuts will beconcentrated among management employees.”Source: AOL 09.07.2000

39. And Now the Equivalent …White Collar Revolution!

40. 108 X 5vs. 8 X 1** 540 vs. 8

41. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

42. “A bureaucrat is an expensive microchip.”Dan Sullivan, consultant and executive coach

43. Automation+75% of what we do: 40 “expert” decision rules!

44. “AssetlessCompany”John Bryan, CEO, on selling all Sara Lee’s manufacturing

45. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

46. “The virtual corporation is research, development, design, marketing, financing, legal, and other headquarters functions with few or no manufacturing capabilities – a company with a head but no body.”Richard Rosecrance, The Rise of the Virtual State

47. “We own all the intellectual property, we farm out all the direct labor.”Jim McDonnell, VP, IBM

48. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

49. Cemex and FDX!

50. [Pervasive “Risk Markets”“For a dollar a month, an Ohio insurance company will rent you a GPS receiver to install in your car. As part of your policy, it signals how often, when, and which highways you drive and into which neighborhoods you go. The premium you pay reflects your actual driving risk.”Stan Davis & Christopher Meyer, futureWEALTH]