Microsoft Office SharePoint Server Web Business

1. Microsoft Office SharePoint Server Web Business

2. Today�s Discussion Web Business Evolution Customer Experience Drives Increased WCM Usage Business Needs Drive Solutions Empowering Businesses to Attain Web Goals Partner Opportunities The Microsoft Internet Business Platform Skills and Roles Case Studies Reach Retain Revenue Presenter Notes Today we�ll focus on four areas that present business opportunities for Microsoft Partners who deliver Internet-facing Web Content Management solutions to their customers.. Business trends Microsoft�s Vision for Enterprise Search: Why we think that an integrated end-to-end web platform fundamentally changes the way enterprises do business. Market Trends and the Value of Search: What is happening in the marketplace that makes search more important today. The Microsoft Difference: What makes SharePoint and the rest of the MS stack standout and the skills and roles required by partners. How Web Stakeholders Use Search to Attract, Retain and Monetize Consumers: we�ll look at specific capabilities that help enterprises deliver new user experiences and drive new revenue with search. Presenter Notes Today we�ll focus on four areas that present business opportunities for Microsoft Partners who deliver Internet-facing Web Content Management solutions to their customers.. Business trends Microsoft�s Vision for Enterprise Search: Why we think that an integrated end-to-end web platform fundamentally changes the way enterprises do business. Market Trends and the Value of Search: What is happening in the marketplace that makes search more important today. The Microsoft Difference: What makes SharePoint and the rest of the MS stack standout and the skills and roles required by partners. How Web Stakeholders Use Search to Attract, Retain and Monetize Consumers: we�ll look at specific capabilities that help enterprises deliver new user experiences and drive new revenue with search.

3. Web Business Evolution Customers demand more sophisticated Web functionality Your business needs to provide business solutions Presenter Notes The Internet has changed from a relatively static environment where content and sites was managed by Web Masters. Not only has content become more engaging � inviting users to drive page content � but the content is now created and published by non-Web design professionals. This has contributed to the explosion of content and the need for WCM, so that business and other rules are not broken, and search, so that users can find the content that they want. Web 2.0 is accelerating this change, as the Web becomes a platform for synchronous communication, rather than the one way, asynchronous stream of information. Partner Focused Opportunities For partners any change is an opportunity, but for SharePoint Partners particularly there is a clear market for taking their customers to the next level in Web deployment through an established platform that offers exemplary security, governance, and flexibility. If you have customers who have selected SharePoint Server as their intranet environment, you can extend functionality to the Internet without additional capital expenditure and with minimal management and administration costs. The popular use of portals and templates can be transferred on to the Web, with flexible development, based on the .NET development environment and tools such as Visual Studio and SharePoint Designer, that you can use for your customer to deploy a unique Web-customer experience.Presenter Notes The Internet has changed from a relatively static environment where content and sites was managed by Web Masters. Not only has content become more engaging � inviting users to drive page content � but the content is now created and published by non-Web design professionals. This has contributed to the explosion of content and the need for WCM, so that business and other rules are not broken, and search, so that users can find the content that they want. Web 2.0 is accelerating this change, as the Web becomes a platform for synchronous communication, rather than the one way, asynchronous stream of information. Partner Focused Opportunities For partners any change is an opportunity, but for SharePoint Partners particularly there is a clear market for taking their customers to the next level in Web deployment through an established platform that offers exemplary security, governance, and flexibility. If you have customers who have selected SharePoint Server as their intranet environment, you can extend functionality to the Internet without additional capital expenditure and with minimal management and administration costs. The popular use of portals and templates can be transferred on to the Web, with flexible development, based on the .NET development environment and tools such as Visual Studio and SharePoint Designer, that you can use for your customer to deploy a unique Web-customer experience.

4. Customer Experience Drives Increased WCM Usage Presenter Notes You can see from this survey that business decision makers have grasped the need to make their Web sites customer focused, rather than just an extension of their advertising division. Customers still want to know about products and gather information, but they want an enhanced experience. This does not just mean pleasing on the eye or visually dramatic (�flashy�), although these remain important features in making a page that grabs a browsers attention. Users want the right services for their needs: Information Ease of use Community Searchability Retail But it is also important that this enhanced customer experience can be provided at a realistic cost and can be managed within business governance guidelines. And, of course, the Web needs to drive sales, either through direct retail online or through increased customer throughput by advertising. Partner Focused Opportunities The customers surveyed in this report are your customers. They want rich, manageable Web environments that lower the operational costs of their sites. Pushing SharePoint beyond the firewall reduces the costs presented by having one platform for internal sites and another for external sites. This reduces not only licensing costs but also costs in skills development, training, and site branding, because everything is maintained on the same platform that uses the same tools. For you this also makes it easier to provide internal and external sites, developed by the same resources; there is no need to maintain a range of skills for development and support. For Greenfield customers you can design, develop, and deploy sites that can provide better internal communications and external Web facilities for a range of commercial capabilities. Presenter Notes You can see from this survey that business decision makers have grasped the need to make their Web sites customer focused, rather than just an extension of their advertising division. Customers still want to know about products and gather information, but they want an enhanced experience. This does not just mean pleasing on the eye or visually dramatic (�flashy�), although these remain important features in making a page that grabs a browsers attention. Users want the right services for their needs: Information Ease of use Community Searchability Retail But it is also important that this enhanced customer experience can be provided at a realistic cost and can be managed within business governance guidelines. And, of course, the Web needs to drive sales, either through direct retail online or through increased customer throughput by advertising. Partner Focused Opportunities The customers surveyed in this report are your customers. They want rich, manageable Web environments that lower the operational costs of their sites. Pushing SharePoint beyond the firewall reduces the costs presented by having one platform for internal sites and another for external sites. This reduces not only licensing costs but also costs in skills development, training, and site branding, because everything is maintained on the same platform that uses the same tools. For you this also makes it easier to provide internal and external sites, developed by the same resources; there is no need to maintain a range of skills for development and support. For Greenfield customers you can design, develop, and deploy sites that can provide better internal communications and external Web facilities for a range of commercial capabilities.

5. Business Needs Drive Solutions Presenter Notes The Web has changed how many traditional businesses work. Initially this was an advertising exercise, with customers using a company�s Web site to find out about products and services � an online brochure. Companies have extended this approach by enhancing the immediacy, usability, and flexibility of the Web to deliver better service through a range of options. Agility Getting information � new product documentation and so forth � to customers fast is essential. The Web is global, so you can get your information out to customers and partners almost instantly. This reduces time delay associated with printing and distribution. The Web can also deal with a range of content, so updates to software, for technology-based organizations, can be made available without delay. It also means that you can respond quickly to changes in the market. Better customer experience Companies that were early adopters of Web technologies quickly realized that their customers wanted a personal experience. With Web technologies you can invite users to share personal information with you, such as preferences or interests, and then display information, goods, and services that are of possible interest to them. Like all marketing, this has become more subtle, supporting the customer rather than just trying to sell them the latest offer. This more inclusive approach has built customer loyalty, with users bookmarking favorite sites. Web 2.0 has delivered the idea of self-service. Users can create communities with special interests and share tips and review comments. An increasing number of companies are using this to work with their customers to reduce basic assistance calls and even formulate changes or improvements in product build and quality. Affect the bottom-line Self-help can have a major impact on costs. Providing downloadable support or products, as seen in the music industry, can reduce the cost of manufacture and distribution. Online retail has increased exponentially over the last 10 years, with some companies regarding their shops as physical marketing collateral for their online sales; a place where buyers can touch and use a product before they then buy it online. The services must also come in a cost effective package � if a Web site becomes a major overhead in purchase, management, and support it is missing out on some of the key benefits of the Web. Partner Focused Opportunities All of these capabilities make SharePoint Server a compelling sale. SharePoint Server provides many of the capabilities that your customers want in a single package. In empowering your customers to achieve their Web goals, you can realize an effective revenue stream, which you can continue to develop in the form of additional services, such as Business Intelligence or LOB data integration deployments, as well as development revenue for branding and customization updates.Presenter Notes The Web has changed how many traditional businesses work. Initially this was an advertising exercise, with customers using a company�s Web site to find out about products and services � an online brochure. Companies have extended this approach by enhancing the immediacy, usability, and flexibility of the Web to deliver better service through a range of options. Agility Getting information � new product documentation and so forth � to customers fast is essential. The Web is global, so you can get your information out to customers and partners almost instantly. This reduces time delay associated with printing and distribution. The Web can also deal with a range of content, so updates to software, for technology-based organizations, can be made available without delay. It also means that you can respond quickly to changes in the market. Better customer experience Companies that were early adopters of Web technologies quickly realized that their customers wanted a personal experience. With Web technologies you can invite users to share personal information with you, such as preferences or interests, and then display information, goods, and services that are of possible interest to them. Like all marketing, this has become more subtle, supporting the customer rather than just trying to sell them the latest offer. This more inclusive approach has built customer loyalty, with users bookmarking favorite sites. Web 2.0 has delivered the idea of self-service. Users can create communities with special interests and share tips and review comments. An increasing number of companies are using this to work with their customers to reduce basic assistance calls and even formulate changes or improvements in product build and quality. Affect the bottom-line Self-help can have a major impact on costs. Providing downloadable support or products, as seen in the music industry, can reduce the cost of manufacture and distribution. Online retail has increased exponentially over the last 10 years, with some companies regarding their shops as physical marketing collateral for their online sales; a place where buyers can touch and use a product before they then buy it online. The services must also come in a cost effective package � if a Web site becomes a major overhead in purchase, management, and support it is missing out on some of the key benefits of the Web. Partner Focused Opportunities All of these capabilities make SharePoint Server a compelling sale. SharePoint Server provides many of the capabilities that your customers want in a single package. In empowering your customers to achieve their Web goals, you can realize an effective revenue stream, which you can continue to develop in the form of additional services, such as Business Intelligence or LOB data integration deployments, as well as development revenue for branding and customization updates.

6. Empowering Businesses to Attain Web GoalsReach, retain, and generate revenue from customers on an end-to-end enterprise class web platform Presenter Notes The three key elements of a business� Web site is the ability it offers to: Reach customers Retain customers Drive business revenue and reduce costs Office SharePoint Server provides the tools to achieve all of these goals. Reach The Web is global, so just about anyone in the world can find your site. But people buy from people, so it is important that you get business people, or more likely the information that they know, on to the Web. WCM is designed to give non-specialists the tools to publish well-structured and branded content direct to a Web site, without the need to pass copy through professional Web designers. WCM removes the need for specialist tools and labor-intensive copy and paste. With SharePoint you can use a browser-based editor or Office Suite applications to author content. The authoring process can fit into business workflows that enable organizations to manage the governance of the site, while maintaining their business agility. All content can be published through a workflow, by using the Content Deployment feature. This better, faster copy can also be translated into multiple languages, so that you can truly reach all your customers. The management of the page remains the same, just the language of the content changes. This may also be the case for the increasing mobile device market, with Web content repurposed to work for phones and PDAs. SharePoint Server provides Variation sites so that you can manage the deployment and updates of content across languages. Retain Retaining customers is built on giving them a good experience of a site. If they found the site informative, helpful, and, perhaps most importantly, easy to use, with search and help functions, then they will return. Web 2.0 encourages user interaction with Web sites, so businesses can build communities and enhance their site usability. SharePoint provides inbuilt wiki, blog, and discussion group sites, out-of-the-box. These can be branded to fit with any corporate livery, as can all pages. Revenue WCM can affect revenue in a number of ways: Reducing publishing costs Delivering Web commerce Reducing support costs With SharePoint Server you have a single platform that provides all the components you need for Internet, extranet, and intranet sites. In fact, all three can be managed from a single Central Administration site. Microsoft provides tools to customize sites, such as SharePoint Designer (which ships free) and Visual Studio. This single platform means that you do not have to maintain multiple skills and reduces training and support costs. For companies that do not want to maintain their own SharePoint environment, there are also hosting options. You can also extend the capabilities of SharePoint Server to include business commerce, through Commerce Server. Partner Focused Opportunities You must engage with your customers to ensure that they achieve their business goals through the Web. All Web sites strive to reach new audiences. You can enable fast content development and deployment for your customers by deploying: Flexible SharePoint Server authoring options, managed within generic or customized business workflows that reflect their organizational processes Automated Content Deployment Site Variations, to support multilingual multinational sites and multi-device sites Engaging Web design is more than a matter of content. For Partners, SharePoint Server offers the ability to extend design capabilities, and thus new lines of revenue, or to partner with existing design specialists, where the SharePoint Server partner engineers the �under-the-cover� solutions, through development skills in Visual Studio for .NET and workflow design. Your customers ultimately want to drive profit. This may be realized through cost reduction in deploying a manageable SharePoint Server environment or consolidating all Web functionality on to a single platform, or through the development of additional revenue generation, through implementation of Commerce Server or FAST Search technologies. Presenter Notes The three key elements of a business� Web site is the ability it offers to: Reach customers Retain customers Drive business revenue and reduce costs Office SharePoint Server provides the tools to achieve all of these goals. Reach The Web is global, so just about anyone in the world can find your site. But people buy from people, so it is important that you get business people, or more likely the information that they know, on to the Web. WCM is designed to give non-specialists the tools to publish well-structured and branded content direct to a Web site, without the need to pass copy through professional Web designers. WCM removes the need for specialist tools and labor-intensive copy and paste. With SharePoint you can use a browser-based editor or Office Suite applications to author content. The authoring process can fit into business workflows that enable organizations to manage the governance of the site, while maintaining their business agility. All content can be published through a workflow, by using the Content Deployment feature. This better, faster copy can also be translated into multiple languages, so that you can truly reach all your customers. The management of the page remains the same, just the language of the content changes. This may also be the case for the increasing mobile device market, with Web content repurposed to work for phones and PDAs. SharePoint Server provides Variation sites so that you can manage the deployment and updates of content across languages. Retain Retaining customers is built on giving them a good experience of a site. If they found the site informative, helpful, and, perhaps most importantly, easy to use, with search and help functions, then they will return. Web 2.0 encourages user interaction with Web sites, so businesses can build communities and enhance their site usability. SharePoint provides inbuilt wiki, blog, and discussion group sites, out-of-the-box. These can be branded to fit with any corporate livery, as can all pages. Revenue WCM can affect revenue in a number of ways: Reducing publishing costs Delivering Web commerce Reducing support costs With SharePoint Server you have a single platform that provides all the components you need for Internet, extranet, and intranet sites. In fact, all three can be managed from a single Central Administration site. Microsoft provides tools to customize sites, such as SharePoint Designer (which ships free) and Visual Studio. This single platform means that you do not have to maintain multiple skills and reduces training and support costs. For companies that do not want to maintain their own SharePoint environment, there are also hosting options. You can also extend the capabilities of SharePoint Server to include business commerce, through Commerce Server. Partner Focused Opportunities You must engage with your customers to ensure that they achieve their business goals through the Web. All Web sites strive to reach new audiences. You can enable fast content development and deployment for your customers by deploying: Flexible SharePoint Server authoring options, managed within generic or customized business workflows that reflect their organizational processes Automated Content Deployment Site Variations, to support multilingual multinational sites and multi-device sites Engaging Web design is more than a matter of content. For Partners, SharePoint Server offers the ability to extend design capabilities, and thus new lines of revenue, or to partner with existing design specialists, where the SharePoint Server partner engineers the �under-the-cover� solutions, through development skills in Visual Studio for .NET and workflow design. Your customers ultimately want to drive profit. This may be realized through cost reduction in deploying a manageable SharePoint Server environment or consolidating all Web functionality on to a single platform, or through the development of additional revenue generation, through implementation of Commerce Server or FAST Search technologies.

7. IT Challenges Presenter Notes Optional slide highlights the internal challenges that company IT departments may face. Partner Focused Opportunities IT departments are under pressure. Partners can provide specialist skills to alleviate roll-out or deployment bottlenecks that enable their IT customers to keep ahead of the Web curve. Most Web-facing sites are not owned by IT departments, although they are often responsible for their deployment and administration. The demands of business stakeholders are driven by their assessment of the capabilities of their business rivals. You can help IT respond to demands for change with SharePoint Server. With mainstream development and data integration capabilities and integral Web 2.0 functionality, you can deliver business solutions that: Reduce costs Provide the best user experience Deliver Web 2.0 Deliver governancePresenter Notes Optional slide highlights the internal challenges that company IT departments may face. Partner Focused Opportunities IT departments are under pressure. Partners can provide specialist skills to alleviate roll-out or deployment bottlenecks that enable their IT customers to keep ahead of the Web curve. Most Web-facing sites are not owned by IT departments, although they are often responsible for their deployment and administration. The demands of business stakeholders are driven by their assessment of the capabilities of their business rivals. You can help IT respond to demands for change with SharePoint Server. With mainstream development and data integration capabilities and integral Web 2.0 functionality, you can deliver business solutions that: Reduce costs Provide the best user experience Deliver Web 2.0 Deliver governance

8. Market Opportunities Over 100 million licenses of SharePoint have been sold worldwide SharePoint has been adopted by over 17,000 companies worldwide The WSS Demo site lists fewer than 700 public Web sites hosted on Office SharePoint Server 2007 The Internet doubles in size every two years Internet sector appears to be bucking the 2009 recession trend SharePoint offers unique up-sell opportunities through its range of capabilities All features are transportable to Internet-facing sites Presenter Notes SharePoint is the fastest-growing product in the history of Microsoft. It has sold over 100 million licenses worldwide, with adoption by over 17,000 companies worldwide. SharePoint is listed, by Forrester, as the number 1 portal product and is a leader within the Gartner Magic Quadrant for Horizontal Portals products. In 2008 sales of SharePoint surpassed 1 billion US dollars. The Internet continues to double in size every two years. As a business opportunity this grow goes against the business flow of the current recession. For SharePoint Partners this is an important market. SharePoint has traditionally been sold as an intranet solution. This means that many of your customers are not using SharePoint to deliver Internet-facing content to their customers.Presenter Notes SharePoint is the fastest-growing product in the history of Microsoft. It has sold over 100 million licenses worldwide, with adoption by over 17,000 companies worldwide. SharePoint is listed, by Forrester, as the number 1 portal product and is a leader within the Gartner Magic Quadrant for Horizontal Portals products.

9. The Microsoft Internet Business Platform Office SharePoint Server extends WCM to deliver an end-to-end platform for Web customers WCM and DAM Search Commerce Advertising Web analytics Social Computing Enables your customers to: Offer differentiated customer experiences to drive loyalty and repeat traffic Deploy a single, integrated platform inside and outside the firewall Provide flexible governance for new business models and media Presenter Notes SharePoint is the end-to-end platform for Web delivery. The toolset provided by SharePoint enables immediate management of content and digital assets, in a secure and extensible environment. Search is inbuilt, with additional options for FAST search connectors. Commerce Server provides retail and advertising Web Parts that you can plug directly into a SharePoint site. Excel remains the most commonly used analytics tool in the business world, and SharePoint brings Excel Services and dashboards to the BI market for your customers. SharePoint has established itself as a key player in the social software market. Your customers can establish a base site and then build additional functionality, for customers and staff. From a management perspective, there is a single platform so regulatory governance become a management function, rather than a headache. Partner Focused Opportunities SharePoint Server reflects the growth of the Internet�what started as a primarily internal communications Web technology based service is now a core business driver. Like the Internet, SharePoint Server continues to grow and develop: WCM has extended to Digital Asset Management, with video and audio capabilities. Basic text search now used metadata and FAST Search technologies to guide users to the information that they want. You can integrate Commerce Server Web Parts to deliver advertising and commerce. Web analytics are provided by familiar Excel Services and dashboards designed through integrated technologies, such as PerformancePoint. You can build user communities to develop brand loyalty and reduce support costs.Presenter Notes SharePoint is the end-to-end platform for Web delivery. The toolset provided by SharePoint enables immediate management of content and digital assets, in a secure and extensible environment. Search is inbuilt, with additional options for FAST search connectors. Commerce Server provides retail and advertising Web Parts that you can plug directly into a SharePoint site. Excel remains the most commonly used analytics tool in the business world, and SharePoint brings Excel Services and dashboards to the BI market for your customers. SharePoint has established itself as a key player in the social software market. Your customers can establish a base site and then build additional functionality, for customers and staff. From a management perspective, there is a single platform so regulatory governance become a management function, rather than a headache. Partner Focused Opportunities SharePoint Server reflects the growth of the Internet�what started as a primarily internal communications Web technology based service is now a core business driver. Like the Internet, SharePoint Server continues to grow and develop: WCM has extended to Digital Asset Management, with video and audio capabilities. Basic text search now used metadata and FAST Search technologies to guide users to the information that they want. You can integrate Commerce Server Web Parts to deliver advertising and commerce. Web analytics are provided by familiar Excel Services and dashboards designed through integrated technologies, such as PerformancePoint. You can build user communities to develop brand loyalty and reduce support costs.

10. SharePoint as the Partner Opportunity Platform SharePoint Momentum Fast growth in Internet market sector Leader for Portal, Search, ECM, and BI in Magic Quadrant (Gartner 2008) SharePoint Offers Business Solutions Extensible on a single platform Intranet ? Extranet ? Internet No additional software investment Faster Web site solution time to market Manages costs through reusable skills Ready to use template So that means� Top market performer Low hanging fruit Faster deployment Presenter Notes SharePoint hits all of the hotspots for Internet sites that have been identified by the earlier projections, and this is not just our opinion � the Gartner Magic Quadrants for BI, ECM, Search, and Portals all put Microsoft SharePoint Server and FAST in the Leaders quadrant. In the newly emerging Social Computing area Microsoft SharePoint is one of only two who are seen as challengers. That is because SharePoint offers business solutions. You can supply your customers with a single platform for their intranet that can extend � using out of the box features � to supply BI, Search, ECM, Web presence, LOB integration, and social computing. And all this is provided on a fast to deploy platform. Fast because � integration supplied by design, templates, Master Pages, and so on. And all this is managed from a single central administration site. SharePoint Momentum Fast growth in Internet market sector Leader for Portal, Search, ECM, and BI in Magic Quadrant (Gartner 2008) SharePoint Offers Business Solutions Extensible Intranet ? Extranet ? Internet on a single platform Extend business capabilities without additional capital investment Search�FAST Search Web 2.0 communities�wikis, blogs, discussion forums Content authoring and management�WCM and ECM Publishing�Portals Business analysis�BI tools (Excel Services, dashboards) Business process integration�Workflows LOB integration�Business Data Catalog Delivers content managed business user experience to streamline user adoption Collaboration Social computing Manages costs through reusable skills Faster Web site solution time to market Content as a First Class Citizen Freshness of Content is Critical Web Design for the Masses Ease of Development & Management Built in Platform Features Customers Need Increases Time to Market Built with social interactions Collaboration & User Experience Pervasive through all applications Increases Adoption Partner Focused Opportunities Some of the best researchers in the market are hailing SharePoint Server as one of the best and most flexible solutions that you can deploy. It is not just good at one facet of the Web�it encapsulates just about all the things that your customers want in a single platform.Presenter Notes SharePoint hits all of the hotspots for Internet sites that have been identified by the earlier projections, and this is not just our opinion � the Gartner Magic Quadrants for BI, ECM, Search, and Portals all put Microsoft SharePoint Server and FAST in the Leaders quadrant. In the newly emerging Social Computing area Microsoft SharePoint is one of only two who are seen as challengers. That is because SharePoint offers business solutions. You can supply your customers with a single platform for their intranet that can extend � using out of the box features � to supply BI, Search, ECM, Web presence, LOB integration, and social computing. And all this is provided on a fast to deploy platform. Fast because � integration supplied by design, templates, Master Pages, and so on. And all this is managed from a single central administration site. SharePoint Momentum Fast growth in Internet market sector Leader for Portal, Search, ECM, and BI in Magic Quadrant (Gartner 2008) SharePoint Offers Business Solutions Extensible Intranet ? Extranet ? Internet on a single platform Extend business capabilities without additional capital investment Search�FAST Search Web 2.0 communities�wikis, blogs, discussion forums Content authoring and management�WCM and ECM Publishing�Portals Business analysis�BI tools (Excel Services, dashboards) Business process integration�Workflows LOB integration�Business Data Catalog Delivers content managed business user experience to streamline user adoption Collaboration Social computing Manages costs through reusable skills Faster Web site solution time to market Content as a First Class Citizen Freshness of Content is Critical Web Design for the Masses Ease of Development & Management Built in Platform Features Customers Need Increases Time to Market Built with social interactions Collaboration & User Experience Pervasive through all applications Increases Adoption Partner Focused Opportunities Some of the best researchers in the market are hailing SharePoint Server as one of the best and most flexible solutions that you can deploy. It is not just good at one facet of the Web�it encapsulates just about all the things that your customers want in a single platform.

11. Web Sites Deployment Skills and Roles Presenter Notes Analysis Business Analyst Microsoft Office SharePoint Server 2007 provides business solutions so any deployment planning should begin with a business analysis exercise that highlights: Business goals Business processes Business data usage For a complex implementation it is also important to fully understand: Business data sources Business data security policies Management of these latter elements is particularly important in a social computing deployment, as data security is widely cited as the greatest concern for directors and senior business managers. Design SharePoint Solutions Architect In a complex implementation it is important to have an architect who has experience of a broad range of IT technologies, in addition to deep experience of Office SharePoint Server 2007. Complex environments usually require more hardware and more diverse topologies. An architect should also have a thorough knowledge of Windows Server 2003 and 2008 networking and security. The SharePoint Solution Architect must ensure that deployment planning for functional and nonfunctional requirement can be satisfied within the performance and software boundaries of the product. Functional requirements should reflect the output from the business analyst while nonfunctional requirements should include: Performance Availability Scalability Recovery System Integration Architect The Web sites architect must have in-depth knowledge of Web issues, such as branding. It is also common for Web data to be sourced from a number of business systems, such as Oracle, SAP, or Siebel. It is possible that one person will have this skill set, particularly as it focuses on data integration, rather than solution development, but you should ensure that the right skills are available for each integration technology that features in the solution design. This person must be confident in liaising with customer technologist in all of the data source areas. Web Design The Web design elements of a Web implementation should focus on branding and information architecture. Implementation Deployment SharePoint Deployment The SharePoint Deployment team needs to have broad experience of installation and configuration for large or complex deployments, such as enterprise search. The team will need to understand the topological options for SharePoint Server 2007 deployment, such as SSP configuration and user management and security. Integration with external data sets is handled through the Business Data Catalog (BDC) so the deployment team must have detailed knowledge of the configuration of data sources. SharePoint Management For complex customer deployments, which often deal with business critical issues, it is important to ensure the provision of enhanced security, performance, and availability. The system management team must be confident in translating the architect�s design brief for functional and nonfunctional requirements into management solutions. This team may also be required to provide systems management through other Microsoft solutions, such as SCOM. SQL Server Management Experience SharePoint Server 2007 SQL Server databases are, to a large extent, self managing. That said, it is important in large or business critical environments to implement SQL Server clustering or mirroring to ensure data availability and recoverability. System Integration Management The System Integration management role must have a good knowledge of the management of BDC connections and elements of security that relate to these. The role should also have a good level of understanding regarding external system integration, and the aptitude for working with customer technical services on integration issues. Customization Branding and Web Development Branding is an integral element of any complex Web Site deployment. SharePoint Server 2007 provides Master Pages, Page Layouts, and Cascading Style Sheets to manage branding, so you must ensure that your customization team are fully conversant with these features and how to customize and deploy individual elements. Business Data Integration The Business Data Catalog enables external data, perhaps held on database servers or ERP systems, within a SharePoint Server 2007 implementation. SharePoint Server 2007 provides business data Web Parts to render this data, but you can also design and customize your own Web Parts, as required by a customer. Workflow Development �Integrating business processes into SharePoint Server 2007 is achieved through the implementation and development of workflows, by using either SharePoint Designer or Visual Studio. Office Suite and Excel Integration Documents are a central part of ECM, so it is important to ensure that you fully integrate your customer�s Office deployment into SharePoint, so that users can incorporate new documents directly into SharePoint Server 2007 from Word or any of the other Office Suite applications. Partner Focused Opportunities SharePoint Server builds on the deployment and development skills that you already have, and provides areas for growth in business analysis, Web design, training, and systems management. You do not need to reskill your staff, you can just refocus to cater for new opportunities. Presenter Notes Analysis Business Analyst Microsoft Office SharePoint Server 2007 provides business solutions so any deployment planning should begin with a business analysis exercise that highlights: Business goals Business processes Business data usage For a complex implementation it is also important to fully understand: Business data sources Business data security policies Management of these latter elements is particularly important in a social computing deployment, as data security is widely cited as the greatest concern for directors and senior business managers. Design SharePoint Solutions Architect In a complex implementation it is important to have an architect who has experience of a broad range of IT technologies, in addition to deep experience of Office SharePoint Server 2007. Complex environments usually require more hardware and more diverse topologies. An architect should also have a thorough knowledge of Windows Server 2003 and 2008 networking and security. The SharePoint Solution Architect must ensure that deployment planning for functional and nonfunctional requirement can be satisfied within the performance and software boundaries of the product. Functional requirements should reflect the output from the business analyst while nonfunctional requirements should include: Performance Availability Scalability Recovery System Integration Architect The Web sites architect must have in-depth knowledge of Web issues, such as branding. It is also common for Web data to be sourced from a number of business systems, such as Oracle, SAP, or Siebel. It is possible that one person will have this skill set, particularly as it focuses on data integration, rather than solution development, but you should ensure that the right skills are available for each integration technology that features in the solution design. This person must be confident in liaising with customer technologist in all of the data source areas. Web Design The Web design elements of a Web implementation should focus on branding and information architecture. Implementation Deployment SharePoint Deployment The SharePoint Deployment team needs to have broad experience of installation and configuration for large or complex deployments, such as enterprise search. The team will need to understand the topological options for SharePoint Server 2007 deployment, such as SSP configuration and user management and security. Integration with external data sets is handled through the Business Data Catalog (BDC) so the deployment team must have detailed knowledge of the configuration of data sources. SharePoint Management For complex customer deployments, which often deal with business critical issues, it is important to ensure the provision of enhanced security, performance, and availability. The system management team must be confident in translating the architect�s design brief for functional and nonfunctional requirements into management solutions. This team may also be required to provide systems management through other Microsoft solutions, such as SCOM. SQL Server Management Experience SharePoint Server 2007 SQL Server databases are, to a large extent, self managing. That said, it is important in large or business critical environments to implement SQL Server clustering or mirroring to ensure data availability and recoverability. System Integration Management The System Integration management role must have a good knowledge of the management of BDC connections and elements of security that relate to these. The role should also have a good level of understanding regarding external system integration, and the aptitude for working with customer technical services on integration issues. Customization Branding and Web Development Branding is an integral element of any complex Web Site deployment. SharePoint Server 2007 provides Master Pages, Page Layouts, and Cascading Style Sheets to manage branding, so you must ensure that your customization team are fully conversant with these features and how to customize and deploy individual elements. Business Data Integration The Business Data Catalog enables external data, perhaps held on database servers or ERP systems, within a SharePoint Server 2007 implementation. SharePoint Server 2007 provides business data Web Parts to render this data, but you can also design and customize your own Web Parts, as required by a customer. Workflow Development �Integrating business processes into SharePoint Server 2007 is achieved through the implementation and development of workflows, by using either SharePoint Designer or Visual Studio. Office Suite and Excel Integration Documents are a central part of ECM, so it is important to ensure that you fully integrate your customer�s Office deployment into SharePoint, so that users can incorporate new documents directly into SharePoint Server 2007 from Word or any of the other Office Suite applications. Partner Focused Opportunities SharePoint Server builds on the deployment and development skills that you already have, and provides areas for growth in business analysis, Web design, training, and systems management. You do not need to reskill your staff, you can just refocus to cater for new opportunities.

12. Reaching Customers Presenter Notes Let�s take a look at the Reach, Retain, Revenue goals in more detail. Reach quickly � customers can respond to changes quickly because SharePoint provides fast publishing. You can also get your information out to a range of language sites. SharePoint DOES NOT translate content. It manages the process of publishing information, and maintains the relationship between different language site. Presenter Notes Let�s take a look at the Reach, Retain, Revenue goals in more detail. Reach quickly � customers can respond to changes quickly because SharePoint provides fast publishing. You can also get your information out to a range of language sites. SharePoint DOES NOT translate content. It manages the process of publishing information, and maintains the relationship between different language site.

13. Reaching Web Customers � StatoilHydroCorporate website gets 4 Million hits from External Stakeholders on Day One Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000001948 Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000001948

14. Retain Customers by Enhancing the User Experience Presenter Notes Retaining customers is key to the success of a Web site. SharePoint Server provides a rich, customizable WCM experience for both users and authoring staff. The structure provided by SharePoint enables enterprise control, management, and governance, but partners can develop unique frontends using .NET and Silverlight development environments, that offer visually and functionally attractive sites. All of this is backed by the rich SharePoint integration capabilities, whereby content from LOB servers can be displayed on a Web page. SharePoint also offers Web 2.0 technologies that support the delivery of customer communities. Through blogs, wikis, and discussion groups an Internet-facing site can encourage customers to share experiences and engender loyalty. While the vast majority of internet-facing Web sites provide anonymous authentication, to provide a personalized experience you can implement Forms-based Authentication in conjunction with the SharePoint Server personalization Web Parts.Presenter Notes Retaining customers is key to the success of a Web site. SharePoint Server provides a rich, customizable WCM experience for both users and authoring staff. The structure provided by SharePoint enables enterprise control, management, and governance, but partners can develop unique frontends using .NET and Silverlight development environments, that offer visually and functionally attractive sites. All of this is backed by the rich SharePoint integration capabilities, whereby content from LOB servers can be displayed on a Web page. SharePoint also offers Web 2.0 technologies that support the delivery of customer communities. Through blogs, wikis, and discussion groups an Internet-facing site can encourage customers to share experiences and engender loyalty. While the vast majority of internet-facing Web sites provide anonymous authentication, to provide a personalized experience you can implement Forms-based Authentication in conjunction with the SharePoint Server personalization Web Parts.

15. Building Communities - CadenceSocial networking enhances brand for electronic design automation firm Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000003532 Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000003532

16. Generate Revenue, Reduce Costs Presenter Notes Building revenue is a core goal for just about every business, as is managing costs. The SharePoint WCM capabilities provide customers with the ability to manage their brand across diverse, multi-lingual Web sites, through the Site Variation feature. You can help customers extend the revenue by extending the capabilities of SharePoint through the integration of FAST Search and Commerce Server. The intuitive search functionality available with FAST technologies provides real revenue opportunities for Web sites, by making products readily available to Web users. Commerce Server provides Web Parts that you can integrate directly into a SharePoint page. SharePoint provides a single platform for multiple Internet, extranet, and intranet sites. These sites can benefit from the in-built SharePoint: Business Intelligence � Excel Services, dashboards LOB Data Integration � Business Data Catalog Social Computing � wiki, blog, and discussion group templates ECM and WCM � Document Center, Report Center, and Records Center template sites Search � SharePoint Search and FAST Search All of this is built on consistent performance, availability, and security standards offered by Windows Server 2008 and SQL Server. Presenter Notes Building revenue is a core goal for just about every business, as is managing costs. The SharePoint WCM capabilities provide customers with the ability to manage their brand across diverse, multi-lingual Web sites, through the Site Variation feature. You can help customers extend the revenue by extending the capabilities of SharePoint through the integration of FAST Search and Commerce Server. The intuitive search functionality available with FAST technologies provides real revenue opportunities for Web sites, by making products readily available to Web users. Commerce Server provides Web Parts that you can integrate directly into a SharePoint page. SharePoint provides a single platform for multiple Internet, extranet, and intranet sites. These sites can benefit from the in-built SharePoint: Business Intelligence � Excel Services, dashboards LOB Data Integration � Business Data Catalog Social Computing � wiki, blog, and discussion group templates ECM and WCM � Document Center, Report Center, and Records Center template sites Search � SharePoint Search and FAST Search All of this is built on consistent performance, availability, and security standards offered by Windows Server 2008 and SQL Server.

17. Driving Revenue and Business Opportunities � DanatIntegrated Infrastructure Cuts Time to Market from Months to Weeks Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000003097Presenter Notes For a full review of this case study go to: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000003097

18. How Do You Get in on the Game SharePoint Development Companies Develop design skills Branding Style guidance Buy design skills Design Companies Develop SharePoint Develop .NET skills Buy development skills Collaboration Design and SharePoint provider partnership Design Define brand Develop style SharePoint Incorporate design Develop controls Configure and deploy SharePoint The Web world is primarily run by Design companies. They design the sites and deployment is just a function of getting the design to market. To deploy SharePoint Server into an Internet-facing environment it is essential to have the design skills. For many Technology-based partners this is a new business area. Just because you can create a SharePoint site does not mean you can design one! Design is an essential element of branding, which is important in an intranet site and crucial in an Internet site. If you are unsure about whether you want to take on additional overheads in the form of a design practice, you may buy in consultant or contract design skills. For design companies, SharePoint can often be a daunting challenge. The structure of SharePoint may seem to be restrictive, and for search optimization consultants, there may be issues regarding search engines interrogating SharePoint Server sites. You can circumnavigate these issues through good design and development practices. While it may seem an effort to do so, SharePoint Server offers so many business benefits in the areas of management, business integration, content management, and security that many major companies are keen to maximize their SharePoint Server investment to provide Internet-facing sites. Often development and design companies decide to work in partnership, with each bring their unique skills to a project. The Web world is primarily run by Design companies. They design the sites and deployment is just a function of getting the design to market. To deploy SharePoint Server into an Internet-facing environment it is essential to have the design skills. For many Technology-based partners this is a new business area. Just because you can create a SharePoint site does not mean you can design one! Design is an essential element of branding, which is important in an intranet site and crucial in an Internet site. If you are unsure about whether you want to take on additional overheads in the form of a design practice, you may buy in consultant or contract design skills. For design companies, SharePoint can often be a daunting challenge. The structure of SharePoint may seem to be restrictive, and for search optimization consultants, there may be issues regarding search engines interrogating SharePoint Server sites. You can circumnavigate these issues through good design and development practices. While it may seem an effort to do so, SharePoint Server offers so many business benefits in the areas of management, business integration, content management, and security that many major companies are keen to maximize their SharePoint Server investment to provide Internet-facing sites. Often development and design companies decide to work in partnership, with each bring their unique skills to a project.

19. Partner Resources www.partnersdps.com SharePoint Deployment Planning Services (SDPS) is designed to help you sell and drive effective deployments of Office SharePoint Server 2007 with your customers msdn.microsoft.com/en-us/office/aa905503.aspx The SharePoint Developer Center provides information about planning, coding, building, deploying, and migrating solutions for Microsoft Office SharePoint Server 2007 msdn.microsoft.com/en-us/sharepoint/ The Windows SharePoint Services Developer Center provides information on how to deliver scalable and manageable business solutions with Windows SharePoint Services 3.0 technet.microsoft.com/en-us/office/sharepointserver/ Technet provides technical resources to help you deploy, configure, and manage Office SharePoint Server 2007 There are a range of regularly updated resources available to you on the Microsoft Web site for SharePoint Server and Windows SharePoint Services. There are a range of regularly updated resources available to you on the Microsoft Web site for SharePoint Server and Windows SharePoint Services.

20. Questions