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Roadmap

Roadmap. Vanya Jakovljevic | Sales Manager A/NZ June 2010. MediaMind overview. 2009 Strategy. Cross channel engagement & tracking. Streamlined ad-serving. Actionable analytics. Eyeblaster’s Commitment to Agencies. Eyeblaster Creative Zone. Channel Connect 4 Mobile. Eyeblaster

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Roadmap

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  1. Roadmap Vanya Jakovljevic | Sales Manager A/NZJune 2010 MediaMind overview

  2. 2009 Strategy Cross channel engagement & tracking Streamlined ad-serving Actionable analytics

  3. Eyeblaster’s Commitment to Agencies Eyeblaster Creative Zone Channel Connect 4 Mobile Eyeblaster Workshop for Flash v2.0 MediaMind – New Ad Serving Platform Omniture Integration Billing Connect Smart Versioning Eyeblaster Analyticsv2.0 HD Video Support Exceltrafficking forconversion tags Custom Report Builder Eyeblaster Universal Tags Channel Connect 4 Search Campaign Monitor v2.0 Excel Based Trafficking Eyeblaster Workshop for Flash v1.0 Campaign Monitor v1.0 2010 2009 2008 2007 Continual Innovation

  4. 2010 Strategy Cross channel engagement & tracking Media Planning, Buying & Optimisation Creative Impact & Optimisation

  5. Main Theme of the Year • Identify audience • Buy audience cost-effectively • Tailor message to audience • Products: • Planning module • Buying module for premium media (RFP and IO) • Trading module for secondary media • Smart Versioning V2 – creative targeting and optimisation

  6. Firstly Some Definitions: Inventory High CPM $ Moderate CPM $ Lower CPM $ Source: Think Equity May 2009

  7. Project Longbow – High Level Concept Online Demographic Data MediaMind – Campaign Management Platform Marry online demographic data with campaign based delivery & engagement data Premium 2) Negotiation 3) Booking 1) Planning 4) Serving Analytics 3) Non-Premium Management Creative targeting and auto optimisation Non-premium 3rd Party Intent + Socio-economic Consumer Data Cross channel delivery & engagement data (display, search, mobile, etc.)

  8. 1) Smart Planning • Evaluate sites based on historical data: • Shows actual delivery and performance data: reach, engagement or conversions • Historical pricing • Enables fine tuned media buying to boost campaign performance Mock-up

  9. 1) Smart Planning • Identify campaign’s objectives and get site suggestions based on past campaigns Mock-up

  10. 2) Efficient Buying • Send multiple RFPs in one click • Monitor RFP status and budget allocation • Easily review proposals from publishers and match them against historical spend and performance • Send IOs in one click and sign them electronically.

  11. 3) Trading • Streamline process: • One stop shop for non-premium management • Seamlessly integrate premium and non-premium management • Buy audience based on past campaign data: • Exposed, clicked, dwelled, converted • Add 3rd party data: • Demographic data, Intent behaviour, Past online shopping behaviour Mock-up Mock-up

  12. Smart Versioning Buy a phone now and get 20% off on accessories!

  13. 4) Effective creative optimisation

  14. Smart Versioning - Targeting Target Audience • NSW Target Audience • VIC

  15. Smart Versioning – Optimisation NSW Clicks= 5000 Clicks= 4000 Clicks= 3000 Clicks= 2000 Clicks= 1000 VIC Clicks= 1000 Clicks= 2000 Clicks= 3000 Clicks= 4000 Clicks= 5000

  16. Media & Analytics • 2010 focus: Continue and strengthen our position as the leading independent campaign management platform

  17. APIs – Open Architecture • MediaMind API allows third party entities to create best of breed solutions while communicate with the Eyeblaster platform through a web service • Creative API allows developers to create advanced user experiences by controlling various advanced serving capabilities

  18. MediaMind in Japanese, Pretty cool, isn’t it?

  19. Analytics • V4

  20. Analytics v4 • Cookie level data collection • Impression visibility metric • Path to conversion • Increased number of Events tracked • Improved cookie window flexibility • Additional cookie attribution rules • Geographical reporting • …And much more

  21. V4 • Creative

  22. Creative V4 | Objectives and Offering Open Developers API Eyeblaster blocks Advanced Rich Media: Stimulate Creativity • WorkShop Format Completion • WorkShop Streamlined Production Intermediate Rich Media: Promote Self Sufficiency • Video Improvements • Simple Expandable Simple Rich Media: Remove Barriers

  23. MediaMind Blocks • An open directory for finding tools, services, and innovations • Fast time to market and quick accessibility for innovations • Open up the floodgate for innovation through a marketplace

  24. Twitter Connect Block • Description: • The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. • It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad. • Features & Benefits: • Extended exposure to brand • Increased social relevancy View Demo

  25. rich media for mobile

  26. CC4M V2 | Mobile Rich Media • Mobile Expandable Banner

  27. CC4M V2 | Mobile Rich Media • Mobile Click-to-Action Banner • Click-to-Video

  28. In-stream V2 12 months of research

  29. In-Stream V2 – Market Forces

  30. In-Stream V2 – Vision & Offering • VAST & VPAID Support • Additional Ad Formats (non-linear, interactive linear) • Rework current capabilities • Unified Analytics

  31. Thank you

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