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Snowdonia Golf Coast

Snowdonia Golf Coast. Links Golf as it should be. Snowdonia Golf Coast. Activities 2012 Redesign of website Why? Too complicated and required simplification Advertising Golf Monthly Golfer Local. Snowdonia Golf Coast. Where were we going in 2012?. Snowdonia Golf Coast.

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Snowdonia Golf Coast

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  1. Snowdonia Golf Coast Links Golf as it should be

  2. Snowdonia Golf Coast • Activities 2012 • Redesign of website • Why? • Too complicated and required simplification • Advertising • Golf Monthly • Golfer Local

  3. Snowdonia Golf Coast • Where were we going in 2012?

  4. Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations

  5. Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations • What did we do? • Appoint temporary Chair with brief to

  6. Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations • What did we do? • Appoint temporary Chair with brief to • Examine viability of continuing • Dependant on answer produce a paln to drive the cluster forward

  7. Snowdonia Golf Coast • Actions • Restated the Clusters reason d’etre

  8. Snowdonia Golf Coast • Actions • Restated the Clusters reason d’etre • We are a Marketing Organisation

  9. Snowdonia Golf Coast • We are a Marketing Organisation • We exist to promote golf for the 5 members clubs • To increase green fee revenue • To increase revenue for our other activities

  10. Snowdonia Golf Coast What have we achieved so far • Established a regular meeting pattern • Drawn up an outline Marketing Plan • Finished the outline website and launched onto the world wide web • Redesigned the cluster brochure • Taken a stand with NW tourism on the Manchester Golf Show

  11. Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there?

  12. Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future

  13. Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future • How are we going to capture data

  14. Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future • How are we going to capture data • Promotion of £1000 worth of free golf for giving us your email address

  15. Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key

  16. Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions?

  17. Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions? • Lack of an effective database of email address and mobile numbers

  18. Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions? • Lack of an effective database of email address and mobile numbers • How are we going to get such a database

  19. Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site

  20. Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site • Borrow Yours • Visit Wales • Gwynedd CC • NW tourism

  21. Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site • Borrow Yours • Visit Wales • Gwynedd CC • NW tourism • WILL YOU LET US HAVE THE DATABASES YOU SIT ON?

  22. Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES

  23. Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES • probably not

  24. Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!!

  25. Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!! • Reasons are understandably but we are all in the same business! • need to start working on this area and designing our data capture so that it can be shared without risk

  26. Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!! • Reasons are understandably but we are all in the same business! • need to start working on this area and designing our data capture so that it can be shared without risk THAT IS OUR BIG CHALLENGE FOR 2013

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