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Web 2.0: Internet Marketing for Non-Profit Organizations. May 5 th , 2011. .com. The World Wide Web Roadmap. WEB 4.0. Sensors to gather information. Learning Web. WEB 3.0. Profile creation based on behaviors and activities. Artificial Intelligence Modular web applications

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Presentation Transcript
slide1

Web 2.0: Internet Marketing for

Non-Profit Organizations

May 5th, 2011

slide2

.com

The World Wide Web Roadmap

WEB 4.0

  • Sensors to gather information

Learning Web

WEB 3.0

  • Profile creation based on behaviors and activities
  • Artificial Intelligence
  • Modular web applications
  • Advanced computer graphics

WEB 2.0

Semantic Web

  • Information sharing
  • Participation
  • Web based communities
  • Peer to peer
  • Personal blogs
  • Word of mouth
  • The Intelligent Web
  • Natural Language processing
  • Integration and combination of data

Social Networks

  • Web site connectivity to database application (s)
  • Video sharing
  • Social Media
  • User Generated Content

WEB 1.0

  • Read-only material
  • Online Guest books
  • Client-server
  • Personal pages
  • Advertising

Static

slide4

Marketers doing marketing

Tradeshows

Conferences

Telemarketing

Direct mailing

Print Ads

Flyers , Brochures

TV and Radio ads

slide5

People blocking marketing

SPAM

Caller displays

New technology

Blocked numbers

No ads radio

No ads television

slide8

Internet Marketing and web 2.0 Communications

Internal

Blog

Direct

Communications

Other

blogs

Video

websites

Social

Networks

Viral

Marketing

Your Web 2.0

Website

Articles

repositories

Other

Websites

Back links

RSS Feeds

slide9

What is Search Engine Optimization

Top 10 SEO Techniques

Domain Names

Keyword Phrases

Keyword Density

Bad Techniques

Title & Meta Description Tag

Meta Keywords Tag

Site Map

Site Design

Separate Content & Presentation

Robots.txt File

slide10

How does Google Work?

Search Engine Database

Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla

Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla

Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla

Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla

Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla

Rank first in the first page

3 criterias to be number 1

slide11

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

1- Your Internal Blog

slide12

Internal Bloga

Other

Blogs

Direct

Communications

Your web 2.0

website

Video

Websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

2- Other Blogs

slide13

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

Websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

3- Video websites

slide14

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

  • You – 1
  • Your Friends – 5
  • Their Friends – 25
  • And so on...125
  • 625
  • 3,125
  • 15,625
  • 78,125
  • 390,625
  • 1,953,125

4- Viral Marketing

slide15

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

5- Other websites

slide16

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

6- Rss Feeds

slide17

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

BackLinks

RSS Feeds

Internet Marketing and web 2.0 Communications

7- BackLinks

slide18

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

8- Articles repositories

slide19

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

9- Social Networks

slide20

Internal Bloga

Other

blogs

Direct

Communications

Your web 2.0

website

Video

websites

Social

Networks

Articles

repositories

Viral

Marketing

Other

Websites

Back links

RSS Feeds

Internet Marketing and web 2.0 Communications

10- Direct Communications

slide22

Youtube Bounceback

Second biggest Search Engine

28.1% of all searches in the Google network happened on Youtube

slide23

Youtube Bounceback

What does all that stuff mean?

slide24

Youtube Bounceback

What to do to rank higher and get more traffic?

The higher you get, the more traffic you will get

slide25

Push Send and get traffic

E-mail marketing

Get people to open your e-mails…HOW?

Get people to take action after they open your mail?

slide37

How to find the right people on Twitter?

How to get people to follow you?

slide38

Thank You

Byron Biggs

Chief Executive Officer

Mayday Global Solutions Inc.

Office: (514) 400-7775

Mobile: (514) 502-6752

[email protected]

www.e-mayday.com

Visit our

Internet Marketing Platform

ad