MIS4596: Information Systems Implementation. Week 7 - Identification and evaluation of innovative opportunities David Schuff [email protected] What is an innovation?. A new way of doing something Can be the process or the outcome So a touch screen phones could be an innovation
A new way of doing something
Can be the process or the outcome
So a touch screen phones could be an innovation
And so could a process improvement for more quickly fulfilling orders
Opportunities for new entrants may equate to risks for existing companies
Sustaining or disruptive?
New innovations develop until they are in a position to take over the mainstream market.
Initially, though, they may be ignored.
Performance improvement required by mainstream market
Expected trajectory of performance improvement
Current performance of potentially disruptive innovation
adapted from: “Catching the Wave,” Christensen (1995)
As the new innovation improves, it takes over increasingly sophisticated market segments.
adapted from: “Evaluating the Pitfalls of Emerging Technologies,” Day and Schoemaker (2000)
What are the four pitfalls to which firms fall victim (according to Day and Schoemaker)?
What do they have in common?
VMWare Inc., 2008