HAI LE CUONG PHAN TUGBA CELIKEL ALPER TASTAN THINH NGUYEN Dr . A. N. M. Waheeduzzaman Marketing Summer II. Theodore Levitt (1925-2006). American economist and a Professor at Harvard Business School and editor of the “Harvard Business Review”
Dr. A. N. M. Waheeduzzaman
American economist and a Professor at Harvard Business School and editor of the “Harvard Business Review”
Made a name by writing and publishing Marketing Myopia in Harvard Business Review in 1960
Popularized the term of Globalization with his article named Globalization of Markets
Earned so many awards such as McKinsey Awards for best annual article and Charles Coolidge Parlin Award as Marketing Man of the year in 1970.
One of the most important figures in Marketing and Economics
The myth that profits would increase when population is expanding.- this belief leads manufacturers to limited thinking imaginatively.- would purchases increases as a result? How about competitors and substitute products.- mistakes of designing product-oriented marketing in limited sphere.- absence of problem leads to absence of thinking.
1. Seeking for trouble
2. Idea of indispensability
3. Perils of petroleum
4. Uncertain future
stupid, shortsighted, stubborn
or dedicated attention