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Gulliver’s Travel. Determine Supply, Demand and Equilibrium. Members: Germaine, Lum Yi, Clarice, Jaslen. Content. Background info Prices Determination of the price Related products Marketing and pricing plans (Producers) Competition from other similar producers Consumers’ Group

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Gulliver s travel

Gulliver’s Travel

Determine Supply, Demand and Equilibrium

Members: Germaine, Lum Yi, Clarice, Jaslen


Content

Content

  • Background info

    • Prices

    • Determination of the price

    • Related products

  • Marketing and pricing plans (Producers)

    • Competition from other similar producers

    • Consumers’ Group

  • Marketing and pricing plans (Consumers)

    • Prices of related products

    • Speed and convenience

  • Sources


Background information on ipad

Background Information on iPad

  • The iPad is a line a tablet computers designed, developed and marketed by Apple primarily as a platform foraudio-visual media:

    • Books

    • Periodicals

    • Movies

    • Music

    • Games

    • Web content


Background information on ipad1

Background Information on iPad

  • Formerly referred as the Apple Tablet

  • Announced in January 2010

  • Officially released in 3rd April 2010

  • Touchscreen display

    • 9.7 inch (25cm) liquid crystal display (1024x768 pixels)

    • Fingerprint-resistant

    • Scratch-resistant

    • Purpose: Big enough to express the software


Gulliver s travel

Prices..


Gulliver s travel

$499

$599

$699

$629

$729

$829


Determining the price of ipad

Determining the Price of iPad

  • Apple hoped that iPad becomes an alternative to laptops

  • Lower price  More consumers  Make up losses


Gulliver s travel

Related products..


Related associated products for ipad complements

Related/Associated Products for iPad(Complements)

  • Casings

    • Protect cover of iPad from any scratches

    • Prevent any serious damages if iPad was to be accidentally dropped onto the ground

    • Visually appealing


Related associated products for ipad complements1

Related/Associated Products for iPad(Complements)

  • Power adapters

    • Allow consumers to charge the battery of iPad when it is out of battery


Related associated products for ipad complements2

Related/Associated Products for iPad(Complements)

  • Applications

    • Examples:

      • Games

      • Utility

      • Social Networking

      • Etc

    • Basic applications can be downloaded easily through the Apps Store

    • Better applications need to be bought in order to use them


Recent developments that affect marketing and pricing decisions

Recent Developments that affect marketing and pricing decisions

Consumers

Producers


Producer s point of view

Producer’s point of view

Competition from

other substitutes

products

Consumers’ group


Producer s point of view competition from other substitute products

Producer’s point of viewCompetition from other substitute products


Producer s point of view competition from other substitute products1

Producer’s point of viewCompetition from other substitute products

Study of how Android tablets (substitutes) could affect iPad sales

Therefore, iPad are priced at a low price. This ties in with the law of

demand.


Producer s point of view consumers group

Producer’s point of viewConsumers’ Group

Apple understands the concept

that not all consumers are

business professionals, but all 

business professionals are

consumers.


Producer s point of view consumers group1

Producer’s point of viewConsumers’ Group

  • Taste and preferences

Apple takes a popular consumer device and adds business functionality rather than taking a business computer and trying to add entertainment.


Consumers point of view

Consumers’ Point of View

  • speed and convenience

  • the prices of related products


Consumers point of view1

Consumers’ Point of View

  • consumers want things fast and convenient to maximise their own satisfaction as the pace of living getting faster


Consumers point of view speed and convenience taste and preferences

Consumers’ Point Of ViewSpeed and Convenience (taste and preferences)

  • software is constantly updated to keep up with the advanced technology

  • iPad has 90% of what a notebook has

  • more convenient than a notebook.


Consumers point of view speed and convenience taste and preferences1

Consumers’ Point Of ViewSpeed and Convenience (taste and preferences)

  • size of the iPad is smaller allowing the consumers to carry it anywhere they go so as to use it whenever they like

Convenience


Consumers point of view speed and convenience taste and preferences2

Consumers’ Point Of ViewSpeed and Convenience (taste and preferences)

  • Apple’s marketing plan is to ensure that the speed and convenience which consumers seek

  • Taste & preferences causes in demand for iPad causing a in demand for notebooks


Consumers point of view price of related products

Consumers’ Point Of ViewPrice Of Related Products

  • Related goods (complements) casings and chargers.

  • essential for the usage of iPad.

  • If the prices of these products are to increase, the demand for iPad will decrease

  • people are not willing to pay extra high costs for these items.


Consumers point of view price of related products1

Consumers’ Point Of ViewPrice Of Related Products

  • the prices of these items are kept low or some of them are complementary upon the purchase of iPad under the marketing plan of Apple in order to attract consumers


Sources

Sources

  • Introduction of iPad

    • http://www.crunchbase.com/product/ipad

    • http://arstechnica.com/apple/news/2010/01/tablet-makers-rethinking-things-in-wake-of-ipads-low-price.ars

  • Marketing and pricing plans

    • http://www.tuaw.com/2010/06/04/study-considers-how-android-tablets-could-affect-ipad-sales/

    • http://www.pcworld.com/businesscenter/article/193809/ipad_marketing_101_all_business_professionals_are_consumers.html


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