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FOOD ETHICS

FOOD ETHICS. An introduction to the day. Helen Browning Chair, Food Ethics Council. Ethics is a market. The market for ‘ethical foods’ grew from £1 billion in 1999 to £5.4 billion in 2005 1 Includes organic, fair-trade, animal friendly Plus wider ‘values for money’ trend

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FOOD ETHICS

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  1. FOOD ETHICS An introduction to the day Helen Browning Chair, Food Ethics Council

  2. Ethics is a market • The market for ‘ethical foods’ grew from £1 billion in 1999 to £5.4 billion in 20051 • Includes organic, fair-trade, animal friendly • Plus wider ‘values for money’ trend • Demand-side and supply-side drivers • Presentations before coffee from: • Ed Garner, TNS on market trends • Dragon Brands on what makes an ethical brand 1. Co-operative Bank (2006) Ethical consumerism

  3. Different types of ethical shopper They actively buy across the broad spectrum of ethical issues Theyshow little or no interest in ethical shopping Their concern is focussed on one ethical dimension in particular They have made several steps into ethical shopping but pick and choose their areas of interest They express interest in many more ethical areas than they current buy into Q1/2, Base: All main shoppers (n=1,092) Source: IGD Consumer Unit, 2008

  4. Conversion from interest to action Which of these are you interested in / actively look to buy? (%) Conversion ratio (%)* Products that are/have… Animal welfare (net) Local/British (net) Environmentally friendly (net) Fairly traded products Organic products * Actively buy / All interested (%) Actively look to buy (%) Interested but do NOT buy (%) Q1/2, Base: All main shoppers (n=1,092) Source: IGD Consumer Unit, 2008

  5. Ethics as good governance This is a strategic issue because it affects: Your goals as a business How you meet them The food sector’s collective licence to operate Presentations before lunch from: Tom MacMillan, FEC, with a toolkit for ethical business Julia Hailes MBE on key ethical issues for the industry Geoff Tansey on sector-wide challenges Ethics is strategy

  6. Case studies to highlight: Ethics is for all businesses, not just a niche Thinking ethically can improve business decisions But it doesn’t always make them easier! Thinking aloud about the ethics of real decisions Presentations after lunch from: Carmel McQuaid, Marks and Spencer Andrew Smith, PepsiCo Anne Heughan, Unilever Man-Kwun Chan, Ethical Trading Initiative Ethics in practice

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