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Brother Mobile Printer PocketJet Series

Brother Mobile Printer PocketJet Series. Contents. Product Concept Market Information Target Market Competitors Specifications Option Accessories Consumables Summary. Appendix : Software Development. Product Concept. Product Concept. A4 size printing. 1. Small & light weight. 2.

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Brother Mobile Printer PocketJet Series

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  1. Brother Mobile Printer PocketJetSeries

  2. Contents • Product Concept • Market Information • Target Market • Competitors • Specifications • Option Accessories • Consumables • Summary • Appendix : Software Development

  3. Product Concept

  4. Product Concept A4 size printing 1 Small & light weight 2 Durability and easy maintenance 3 Low running cost 4

  5. Product Concept A4 size printing 1 • Print A4 size documents in the original size • No size reduction or changes needed to the document. • Just print. • Possible to get printing in the size you are familiar with.

  6. Product Concept Small & light weight 2 True portability Design [PocketJet series] Weight ：PJ-522/562　390g　(excluding battery) PJ-562/563　395g (excluding battery) * Approximately 500g including battery 255mm 55mm 30mm : Thickness Operation Easy to use Easy to carry in briefcase. Just insert paper into the slot, then print anywhere.

  7. Product Concept Durability and easy maintenance 3 • No moving parts, unlike ink jet printers. • No ink cartridges are used. - During moving from one place to another, ink jet printers tends to cause ink leaking. • Maintenance free. - No ink parsing is necessary. - No head adjustment is required.

  8. Product Concept Low running cost 4 • Thermal paper is the only consumable. • No inks are used, unlike ink jet printers.

  9. Market Information Segment Definitions • Field Workforce : • Units installed in mobile environments in which sales and service professionals utilize portable data capture or printing devices to create, process, and/or conduct on-site operations such as sales, building inspection, servicing, tax collection, etc. • Includes printers installed in vehicles or carried by mobile workers to generate invoices, work orders, receipts and other documentation to support field service and sales operations (excluding DSD/route accounting) in a wide variety of markets including utilities, telecommunications, financial/insurance, construction, agricultural and many more.Users not distinctly categorized by other markets are likely considered field workforce. • Public Safety : • Units used by first responders such as police (state and local), firefighters and emergency medical technicians (EMTs)for field operation.Primary applications are electronic ticketing and citation issuance, specimen/evidence labeling and incidence reporting. source:VDC "MOBILE TRANSACTION PRINTERS:Global Market Demand Analysis 3rd Edition", March 2008

  10. Target Market Field Service Logistics (Shop Floor) • User • Electric Power • Building Maintenance Service • Office Automation Equipment Maintenance Service Print Application • Repair Report • Maintenance Report • Service Report • User • Small size shops with small space for office work • Delivery Service Print Application • Stocktaking data • Invoice • Receipt • Order Sheet • Delivery route assignment Public safety (Police, Firefighters) Field Sales • User • Police Forces • Fire Departments • Ambulance Services Print Application • Fine Ticket / Fine Parking Ticket • Citation • Search Results • Orders • Vital Check Sheet • User • Door-to-door selling • Banks & Credit Banks • Car Dealers etc. Print Application • Order Sheet • Financial Plan • Price Quotation / Estimation • Receipt • Contract

  11. Competitors Competitor analysis among A4 size printers *1: Standard quality, A4 *2: Draft quality, A4 ・Mobile ink jet printers, there are only 2 models, from Canon and HP. ・Merits with these ink jet printers: Color print Low initial cost Plane paper Fast print speed ・Merits with PocketJet printers: Small printer size and light weight Durability, far fewer moving parts Low running cost Canon PIXMAiP100 Hp Officejet H470

  12. Specifications New Logo Re-arranged model name & Category name • Model name(ex. MW-140BT): • PocketJet3 -> PJ-522 • PocketJet3+ -> PJ-523 • PocketJet3 w/B -> PJ-562 • PocketJet3+ w/B -> PJ-563 • Category name　(ex. MPrint): • PocketJet3 / 3+ -> PocketJet

  13. Specifications Hardware

  14. Specifications Bundled Software Software Development Tool *MPrintSDKs are scheduled to be released in early June 2009. It is possible to add print capability to user’s original software running on Windows Mobile. Software development tools are free, available from Brother sales offices. MPrintSDK contains manual, library files and sample projects.

  15. Specifications Purchasing guidance - The Brother SKU compared with PENTAX SKU EURO KIT PJ-522 (Printer KIT) Printer Printer USB Cable USB Cable Head cleaner Head cleaner Driver CD-ROM Driver CD-ROM User Guide (Printed) User Guide (PDF on CD) Quick Reference Card Quick Reference Card AC Adapter Accessories Power Cord AC Adapter Battery AC Adapter Carrying Case Power Cord A4 paper (100 sheets) Carrying Case Battery A4 paper (100 sheets)

  16. Specifications Purchasing guidance - The new SKU for each solutions Briefcase Solution In-Store Solution Car Solution Printer Printer Printer & & & AC Adapter AC Adapter Car Adapter (Choice of Cigar or Wired) & Battery Choice of other accessories… A4 Roll Paper Rubber Housing Car Mount A4 Cut Paper Carrying Case Roll Holder

  17. PJ printer (not included) To cigar lighter socket PJ printer (not included) To fused DC line and earth line Option Accessories Power Supply • PA-AD-500UK : • UK type cord & AC adapter • PA-AD-500EU : • EU type cord & AC adapter • PA-CD-500CG : • Cigarette type car adapter • 10 feet length • PA-CD-500WR : • Wired type car adapter • 15 feet length

  18. Option Accessories Battery • PA-BT-500 : • Ni-MH rechargeable battery for • Brother - PocketJet PJ-522/523/562/563 • PENTAX - PocketJet3/PocketJet3Plus • PA-BT-300 : * accessory for old models • Ni-MH rechargeable battery for PENTAX PocketJet2

  19. Option Accessories Accessories • PA-RH-500 : • Roll paper holder • PA-RB-500 : • Protective cover (rubber housing) • PA-CC-500 : • Carrying case • Fabric Hold roll paper (not included) • PA-CM-500 : • Car mount for holding roll paper • Metal Hold PJ printer (not included)

  20. Consumables • PA-C-410 : • A4 thermal cut paper • 100 sheets / package • PA-R-410 : • A4 thermal roll paper • 30m / roll • 6 rolls / package

  21. Design True portability [PocketJet series] Weight ： Approximately 500g including battery 255mm 55mm 30mm : Thickness Summary Main Features • A4 size printing • Small & light weight • Durability and easy maintenance • Low running cost • Various option accessories PocketJet with the roll paper and care mount Only thermal paper,no ink Small and light

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