Promotion and Promotional Mix. . Chapter 17 Promotional Concepts and Strategies . Section 17.1 Promotion and Promotional MixSection 17.2 Types of Promotion . Promotion and Promotional Mix . ObjectivesExplain the role of promotion in business and marketingIdentify the various types of promotionDistinguish between public relations and publicityWrite a news releaseDescribe the concept of the promotional mix .
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