2- 1. Chapter VI. Rural Marketing Research. Learning objectives. Be familiar with evolution of rural marketing research Be aware of research tools for rural market Understand role of rural marketing consulting agencies in rural marketing research
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Rural Marketing Research
Thompson Rural Market Index
Companies training their staff by experience-based learning Research by Institute of Rural Management, Anand Articles on Rural Marketing Strategies in A&M by Mukunda Das, Somnath Sen, Sanjay Chandwani, ... IRMA alumni initiated trainings for companies going rural
Market research agencies bring in tools and techniques that could map rural market potential and help clients gain unique customer insights. Market research increasingly coming closer to consulting
- Village choupal
- Retail outlet