No urban amish here social networking at the ucla louise m darling biomedical library
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No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library PowerPoint PPT Presentation


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No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library. Paul Camp, Office Coordinator for Public Services Amy Chatfield, Instruction Coordinator Tania Bardyn, AHIP, Associate Director for Public Services Research, Instruction, and Collection Services Division

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No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library

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No urban amish here social networking at the ucla louise m darling biomedical library

No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library

Paul Camp, Office Coordinator for Public Services

Amy Chatfield, Instruction Coordinator

Tania Bardyn, AHIP, Associate Director for Public Services

Research, Instruction, and Collection Services Division

Louise M. Darling Biomedical Library, UCLA Library, Los Angeles, CA


Urban amish

Urban Amish

  • Someone who has none of the technological devices that have become a part of our daily lives, such as television, microwave, gaming platform or home computer.

    http://www.urbandictionary.com


Objective

Objective:

  • To discuss the concrete steps professionals seeking to catch up to their web-savvy users can take using Facebook, Twitter, and a library blog.

  • To show how social networking can help libraries achieve valuable marketing and instructional goals.


Background ucla biomedical library rics

BackgroundUCLA Biomedical Library - RICS

  • 9 FTE, 5 liaisonteams

  • Merged model of reference, collection development and outreach

  • 17,000 primary clientele

  • Supports:

  • School of Dentistry

  • School of Medicine

  • School of Nursing

  • School of Public Health

  • Division of Life Sciences

  • UCLA Health Systems

  • 6 Remote Hospitals


Marketing and instruction goals

Marketing and Instruction Goals

  • Integrate services on website

  • Monitor and test new web services

  • Incorporate new technology into educational sessions

  • Support UCLA-wide efforts to adopt new instructional technologies and methodologies


No urban amish here social networking at the ucla louise m darling biomedical library

Blog post announcing a new resource


No urban amish here social networking at the ucla louise m darling biomedical library

Blog post announcing an upcoming scholarly communications workshop

Online registration is available via all blog posts that target faculty


No urban amish here social networking at the ucla louise m darling biomedical library

Promoting an exhibit


Handouts and important links for an instruction session

Handouts and important links for an instruction session


No urban amish here social networking at the ucla louise m darling biomedical library

Featured News Area of

The LDBL website

RSS feed from the

Biomed Blog


No urban amish here social networking at the ucla louise m darling biomedical library

152 people follow our

Facebook page.


No urban amish here social networking at the ucla louise m darling biomedical library

There are 41 people

following (reading)

our posts or “tweets”.


No urban amish here social networking at the ucla louise m darling biomedical library

Marketing Web 2.0 Tools at the UCLA Biomedical Library


No urban amish here social networking at the ucla louise m darling biomedical library

Marketing Web 2.0 Tools at the UCLA Biomedical Library cont…


No urban amish here social networking at the ucla louise m darling biomedical library

The same news, delivered via 4 different Web 2.0 tools

Website

Blog

Facebook

Twitter


Barriers to adoption of social networking tools

Barriers to adoption of(Social) Networking tools

  • Staff attitudes towards Web 2.0 tools

  • Institutional Barriers

  • User Behavior


Next steps

Next Steps:

  • Monitoring patron usage of new technologies

  • Incorporating videos into the blog


No urban amish here social networking at the ucla louise m darling biomedical library

  • LDBL Website: http://www.library.ucla.edu/biomed

  • Biomed Blog: http://blogs.library.ucla.edu/biomedical

  • LDBL Facebook page: http://tinyurl.com/yhqze88

  • LDBL on Twitter: http://twitter.com/ucla_biomed_lib

Questions?

Paul Camp, Office Coordinator for Public Services, [email protected]

Amy Chatfield, Instruction Coordinator, [email protected]

Tania Bardyn, Associate Director for Public Services, [email protected]


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