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No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library. Paul Camp, Office Coordinator for Public Services Amy Chatfield, Instruction Coordinator Tania Bardyn, AHIP, Associate Director for Public Services Research, Instruction, and Collection Services Division

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No urban amish here social networking at the ucla louise m darling biomedical library

No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library

Paul Camp, Office Coordinator for Public Services

Amy Chatfield, Instruction Coordinator

Tania Bardyn, AHIP, Associate Director for Public Services

Research, Instruction, and Collection Services Division

Louise M. Darling Biomedical Library, UCLA Library, Los Angeles, CA


Urban amish
Urban Amish

  • Someone who has none of the technological devices that have become a part of our daily lives, such as television, microwave, gaming platform or home computer.

    http://www.urbandictionary.com


Objective
Objective:

  • To discuss the concrete steps professionals seeking to catch up to their web-savvy users can take using Facebook, Twitter, and a library blog.

  • To show how social networking can help libraries achieve valuable marketing and instructional goals.


Background ucla biomedical library rics
BackgroundUCLA Biomedical Library - RICS

  • 9 FTE, 5 liaisonteams

  • Merged model of reference, collection development and outreach

  • 17,000 primary clientele

  • Supports:

  • School of Dentistry

  • School of Medicine

  • School of Nursing

  • School of Public Health

  • Division of Life Sciences

  • UCLA Health Systems

  • 6 Remote Hospitals


Marketing and instruction goals
Marketing and Instruction Goals

  • Integrate services on website

  • Monitor and test new web services

  • Incorporate new technology into educational sessions

  • Support UCLA-wide efforts to adopt new instructional technologies and methodologies



Blog post announcing an upcoming scholarly communications workshop

Online registration is available via all blog posts that target faculty




Featured News Area of workshop

The LDBL website

RSS feed from the

Biomed Blog


152 people follow our workshop

Facebook page.


There are 41 people workshop

following (reading)

our posts or “tweets”.




The same news, delivered via 4 different Web 2.0 tools workshop

Website

Blog

Facebook

Twitter


Barriers to adoption of social networking tools
Barriers to adoption of workshop(Social) Networking tools

  • Staff attitudes towards Web 2.0 tools

  • Institutional Barriers

  • User Behavior


Next steps
Next Steps: workshop

  • Monitoring patron usage of new technologies

  • Incorporating videos into the blog


  • LDBL Website: workshophttp://www.library.ucla.edu/biomed

  • Biomed Blog: http://blogs.library.ucla.edu/biomedical

  • LDBL Facebook page: http://tinyurl.com/yhqze88

  • LDBL on Twitter: http://twitter.com/ucla_biomed_lib

Questions?

Paul Camp, Office Coordinator for Public Services, [email protected]

Amy Chatfield, Instruction Coordinator, [email protected]

Tania Bardyn, Associate Director for Public Services, [email protected]


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