What is Propaganda?. An argument used to convince or persuade that appeals to EMOTIONS, not to reason. Propaganda is not always bad – ex. Anti -Smoking, cancer, alcohol ads. How is it used?.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
convince or persuade
that appeals to EMOTIONS,
not to reason.
Propaganda is not always
bad – ex. Anti -Smoking,
cancer, alcohol ads.
Propaganda can be as blatant as a swastika or as subtle as a joke. Its persuasive techniques are regularly applied by politicians, advertisers, journalists, radio personalities, and others who are interested in influencing human behavior. Propagandistic messages can be used to accomplish positive social ends, as in campaigns to reduce drunk driving, but they are also used to win elections and to sell liquor.
The following are propaganda strategies:
* links a person, or idea, to a negative symbol, hoping that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
“Vote for John Smith – a plain man who will bring common sense to our school.”
Pay attention and think about the sources of your knowledge!