Controlling for Common Method Variance in PLS Analysis: T he Measured Latent Marker Variable Approach. Wynne W. Chin Jason Bennett Thatcher Ryan T. Wright Douglas J. Steel . Outline. Common Method Bias Study 1: Evaluating Unmeasured Latent Marker Variable Approach
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Wynne W. Chin
Jason Bennett Thatcher
Ryan T. Wright
Douglas J. Steel
PLS Estimates using items with 0.36
While a 12-item CLC effectively captured the simulated CMV, our simulation illustrates that one can use a four item LMV to remove 72 percent variance due to CMV.
Given that researchers tend to have limited space on survey instruments to include additional items, these results illustrate that our MLMV approach is flexible enough to be included in surveys of varying lengths.