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How to get support from businesses

What is Corporate Social Responsibility. CSR, Corporate Citizenship, responsible business practice whatever the definition consumers, investors, the community, staff, government and the media are becomingly increasingly concerned with the accountability of the corporate world and its effect on so

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How to get support from businesses

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    1. How to get support from businesses An Introduction to Corporate Social Responsibility

    2. What is Corporate Social Responsibility CSR, Corporate Citizenship, responsible business practice – whatever the definition consumers, investors, the community, staff, government and the media are becomingly increasingly concerned with the accountability of the corporate world and its effect on society

    3. CSR is nothing new Businesses have supported community activity and wellbeing for many years Cadbury Bourneville Supporting School Summer Fetes Providing Raffle Prizes Sponsorship

    4. Tips on how to best benefit Parallel thought process to preparing to apply to a funder – for example What do we want support for How can we demonstrate the case What are the costs we need to cover Prove we are fit to deliver

    5. Tips on how to best benefit But also you need to consider Why should the business support us over other competing good causes Is there a fit in terms of client group – for example a company producing nappies working with a charity supporting new parents and their babies

    6. Tips on how to best benefit Do you have a contact within the business you are approaching – cold calling equals low success Does a member of your organisation work with the business you are approaching – use their knowledge to prepare your case e.g. research their business – operation, ethos and values – what have they supported in the past – who will you be meeting and their outlook, personality

    7. Tips on how to best benefit But most importantly….. What can you offer the business? You need a win – win scenario to increase your chance of success

    8. Tips on how to best benefit Examples of what you could offer…. Advertising in a programme Acknowledgement on letter heading, newsletters etc If they have supported a physical product a plaque or notice

    9. Tips on how to best benefit Examples of what you could offer…. 4. Training in their workplace 5. Employee volunteering opportunities – a rewarding way to build skills team building = loyal and committed workforce 6. Access to customers and markets

    10. Tips on how to best benefit REMEMBER Any approach to business is built upon using common sense and maintaining an awareness of how to best use opportunity And most importantly – look to turn one-off support into an to ongoing relationship

    11. But it has a new emphasis As a result of The world of partnerships in which we operate and agenda for the delivery of public services The need for community good causes to diverse their income and in kind support The need for businesses to demonstrate their credentials with consumers and employees

    12. Investing in Communities and EQUAL have funded Championing CSR Investing in Communities is a funding stream from the East of England Development Agency. EQUAL is a funding stream from the European Social Fund Championing CSR has drawn together a wide range of partners to

    13. Aims of Championing CSR Produce a report and outline of different CSR strategies Build capacity within the Volunteer Centres in Hertfordshire to enable improved engagement in team and employee volunteering opportunities

    14. Aims of Championing CSR 3. Research the support companies and individuals feel they need on CSR practice and implementation in the current environment. (pilot training programmes) 4. Educate the business, community and statutory sectors on how CSR can benefit their organisations. (through toolkits, networking events and websites)

    15. Aims of Championing CSR 5. Recruit and nurture champions of CSR from: 4 private sector. 1 SME sector. 1 public sector. 1 Education sector. 1 voluntary and community sector.

    16. Aims of Championing CSR 6. Promotion of CSR and wider diversity issues through a Regional Event 7. Promotion of CSR to companies in Dacorum - Connect Dacorum – More information from Jeoff Colls

    17. Contact Details: Mark Mitchell Chief Executive, Community Action Dacorum 48 High Street, Hemel Hempstead, Herts Tel: 01442 253935 or mark.dcvs@classmail.co.uk Jeoff Colls, Connect Dacorum Manager, Community Action Dacorum, c/o Civic Centre, Marlowes, Hemel Hempstead, Herts. HP1 1HH Tel: 01442 228216 or jeoff.colls@dacorum.gov.uk

    18. Connect Dacorum Corporate Social Responsibility Presented by Jeoff Colls

    19. Ways You Can Help Give a Gift – Raffle prizes, redundant office equipment and furniture, use of meeting rooms, etc.

    21. Giving Financial Donations Sponsorship, events, social evenings, employee and company donations. DCT will even take over your annual company donation workload.

    23. Volunteering Volunteering – Individual and company based volunteering opportunities. Team Building Challenges

    25. Employ a Disabled or Disadvantaged Person Employ a disabled or disadvantaged person either full time , part time or on work experience.

    27. Become More Environmentally Friendly Recycle your office paper through the Apsley Paper Trail. Be aware of savings to your companies utility bills and the environment.

    28. Offer Technical Support Be proud of your excellence, offer your expertise in Marketing, IT, Law, Finance, etc to a start up company or to a local charity.

    30. What’s in it for You Invitation to 4 free networking conferences per year. 4 Newsletters per year. Free promotion of your CSR activities. Possible financial help for employing disadvantaged persons. Improved staff moral, enhanced reputation and positive PR. Offered first team build free plus others at Ł250. Regular list of CSR opportunities within the community. An opportunity to offer gifts and services to local charities. Savings on Environmental issues.

    31. Membership The first year is free The second and subsequent years are based on the number of full time employees that the company has working in the Dacorum area. Subscriptions are paid to the Dacorum Council for Voluntary Service (DCVS) and hence are free of corporation tax.

    32. Example: A company with 11 to 50 full time employees would pay Ł250 per year, which is Ł150 after tax and equivalent to just Ł12.50 per month.

    33. Finally Think about your social contribution Would you like to do more ? If the answer is yes, then join Connect Dacorum Contact Jeoff Colls on 01442 228216 or 07933 021115 or e-mail him on jeoff.colls@dacorum.gov.uk or join on line at www.connectdacorum.org.uk

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