Strategic analysing to bmw
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strategic analysing to (BMW). by : ayman el-majdalawee Supervision Dr: Ezz ElArab El- Awoor. Our Mission.

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strategic analysing to (BMW)

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Strategic analysing to bmw

strategic analysing to (BMW)

by : ayman el-majdalaweeSupervisionDr: Ezz ElArab El- Awoor

Our mission

Our Mission

  • Asserting BMW sets the standards. "To become most successful premium manufacturer in the car industry “ It is our mission to build new and strengthen existing customer relationships. is all about “Driving Strong Relationships”.

Our vision

Our Vision

  • a successful, profitable, and sustainable business, it is BMW’s vision to grow alongside its ability to delight a rising number of satisfied customers. Uniqueness through diversity, leadership, taking Risk, courteous.

Our values

Our Values

  • Individually tailored customer service, honesty, integrity, professionalism, training, dedication to our company and the BMW brand, consistency, leadership, and teamwork.

Swot analysis

Swot analysis



  • Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment.

  • The BMW group on an average spends around 9% of its revenues on R&D, which is one of the highest in the industry.



  • BMW’s heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries.



  • The continuing decline of the dollar against the Euro threatens to undercut BMW’s top line so tempering its profitability.

  • The rising price of raw materials such as steel threatens to offset the company’s earnings.



  • The expanding of the European Union, has converted the EU into the world’s biggest trading bloc with a combined population of around billion .

  • Opening of new manufacturing lines in China .

Bmw s key automobile production plants worldwide

BMW’s key automobile production plants worldwide

Ec regulatory threat to european car industry

EC regulatory threat to European car industry

  • In 2007 the European Commission proposed binding rules to cut CO2 emissions on new cars to 130 gms/km .

  • Shares in Porsche whose cars have highest CO2 output fell 2% as a result .

German auto car sales uk 2007 2008

German Auto Car Sales UK 2007 - 2008

Compare the year on year figures for each manufacturer for December and for

year to date. Which manufacturers/marques are doing better than others in

terms of volume sales/market share?

Strategic analysing to bmw


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