Strategic analysing to bmw
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

strategic analysing to (BMW) PowerPoint PPT Presentation


  • 50 Views
  • Uploaded on
  • Presentation posted in: General

strategic analysing to (BMW). by : ayman el-majdalawee Supervision Dr: Ezz ElArab El- Awoor. Our Mission.

Download Presentation

strategic analysing to (BMW)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Strategic analysing to bmw

strategic analysing to (BMW)

by : ayman el-majdalaweeSupervisionDr: Ezz ElArab El- Awoor


Our mission

Our Mission

  • Asserting BMW sets the standards. "To become most successful premium manufacturer in the car industry “ It is our mission to build new and strengthen existing customer relationships. is all about “Driving Strong Relationships”.


Our vision

Our Vision

  • a successful, profitable, and sustainable business, it is BMW’s vision to grow alongside its ability to delight a rising number of satisfied customers. Uniqueness through diversity, leadership, taking Risk, courteous.


Our values

Our Values

  • Individually tailored customer service, honesty, integrity, professionalism, training, dedication to our company and the BMW brand, consistency, leadership, and teamwork.


Swot analysis

Swot analysis


Strengths

Strengths

  • Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment.

  • The BMW group on an average spends around 9% of its revenues on R&D, which is one of the highest in the industry.


Weakness

Weakness

  • BMW’s heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries.


Threats

Threats

  • The continuing decline of the dollar against the Euro threatens to undercut BMW’s top line so tempering its profitability.

  • The rising price of raw materials such as steel threatens to offset the company’s earnings.


Opportunities

Opportunities

  • The expanding of the European Union, has converted the EU into the world’s biggest trading bloc with a combined population of around billion .

  • Opening of new manufacturing lines in China .


Bmw s key automobile production plants worldwide

BMW’s key automobile production plants worldwide


Ec regulatory threat to european car industry

EC regulatory threat to European car industry

  • In 2007 the European Commission proposed binding rules to cut CO2 emissions on new cars to 130 gms/km .

  • Shares in Porsche whose cars have highest CO2 output fell 2% as a result .


German auto car sales uk 2007 2008

German Auto Car Sales UK 2007 - 2008

Compare the year on year figures for each manufacturer for December and for

year to date. Which manufacturers/marques are doing better than others in

terms of volume sales/market share?


Strategic analysing to bmw

THANKS


  • Login