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TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE

TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE. DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS. Author Background Family Communication Journals 650,000 Copies Sold. www.marshallbooks.net. Berrett-Koehler Publishers.

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TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE

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  1. TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS

  2. Author BackgroundFamily Communication Journals650,000 Copies Sold www.marshallbooks.net

  3. Berrett-Koehler Publishers Non-fiction, independent book publisher based in San Francisco Creating a world that works for all with three agendas: BK Currents, BK Life, and BK Business – Books that challenge conventional thinking Publish 35-40 new titles per year in print and digital – and a new self-publishing venture with iUniverse – Open Book Editions Aggressively pursuing new ways to extend digital publishing beyond e-books

  4. E-Books, Apps, and Clouds E-Books and Enhanced E-Books Transforming Role of Publishers Apps Clouds Transforming Role of Authors

  5. Tablets and eReaders

  6. Smartphones & Pocket eReaders

  7. E-Book Market Leaders in 2011

  8. 450+ BK E-Books PDF ePub Kindle Scanned

  9. Transforming Role of Publishers E-book sales now up to 80% of fiction publishers, only 10% for non-fiction Fiction e-books mostly text, no embedded movies ‘Adult Learning Providers’ instead of non-fiction book publishers – How-to content perfect for visual and interactive e-books, and online classrooms BK adding video, self-assessments, games, animations, practice apps, database content, digital whitepapers, online training, and community portals

  10. Enhanced E-Books & Apps

  11. The Power of PurposeEnhanced Second Edition

  12. The Power of Purpose Activity App

  13. BKcommunity.com

  14. Share This! Game

  15. Economic Hit Man Animation

  16. Clouds – Wave of Future • E-books and articles are not stored on the local devices, they are accessed as needed • Google eBooks streams licensed content to smartphones, tablets, and desktops • Database content that readers buy by the paragraph, page, or chapter via search • Living online books that authors can update continually; no second and third editions anymore

  17. Born digital – No barriers to entry – Go for it! • Power of FREE • Banish the paperback and hardcover ‘container’ • Adult learning e-products – You are responsible for: • text manuscript • embedded media components • finding other artists to co-create e-book • create online training curriculum • Direct relationship with readers • social media • free viral apps • online reader community Transforming Authors

  18. Author Website References The 10 Awful Truths About Book Publishing What Good is a Book Publisher? Tools of Change Conference (Feb 11) Top-5 Takeaways Tools of Change Conference (Feb 11) Call Report BK Author Publication Agreement BK Author Bill of Rights FAQ About Publishing with Berrett-Koehler

  19. TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS dmarshall@bkpub.com www.bkconnection.com Twitter: @dpmars

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