1 / 26

Content 1. Overview – A National Perspective of the Fresh Produce Industry

Abares Outlook Conference 2011 Supplying and Meeting the Demands of Processors and Retailers Shane Schnitzler. Content 1. Overview – A National Perspective of the Fresh Produce Industry 2. Kapiris Bros – Overview from Production to Retail 3. Who Drives Demand – Marker Forces

nasnan
Download Presentation

Content 1. Overview – A National Perspective of the Fresh Produce Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Abares Outlook Conference 2011Supplying and Meeting the Demands of Processors and RetailersShane Schnitzler

  2. Content 1. Overview – A National Perspective of the Fresh Produce Industry 2. Kapiris Bros – Overview from Production to Retail 3. Who Drives Demand – Marker Forces 4. Managing Demand

  3. Approximately 6,000 Retail Outlets + Food Service Approx. 400Wholesalers 15,000 – 17,000 Production Businesses 21 million consumers in Australia Seed, crop protection and fertilizer (input) companies Approx. 50 companies

  4. 1,000 bigger retail outlets + 10 retail chains + Food Service Integration Both vertical Approx. 80 key and horizontal Wholesalers Approx. 3,000 main producers and of these approx. 1000 key producers 21 million consumers in Australia Seed companies – 3 total 65% Crop Protection – 4 total 70% Fertilizer – 1 total 50%

  5. Kapiris Bros Overview Market Segments Wholesale market Large independents Multi nationals Food service needs National accounts Understanding the supply chain commodity Managing the product and production - highs and lows Plant yield or a more consistent approach - weather dependant Harvest stages - Pick at what colour? Distribution centres Value adding Managing food miles

  6. Who drives demand? Shelf space Multi nationals Weather Similar products What drives demand? Weather/ gas & electricity shortages Specials & increase in shelf space Matched competition Product shortages creates internal demand Competitive tension Customer vs customer Product vs product State vs state

  7. Managing Interface Our farms vs wholesale Other farmers product Wholesale pricing Retail outlets Import and export Managing risk Farming undercover vs outside Value recovery Production cycle Export and import On time payments

  8. Cost of meeting demands Quality assurance systems Freight Packaging Equipment/ machines Labelling requirements IT/ hand held's Warehousing systems GPS systems on farm and freight And importantly, people – finding and developing a good team!

  9. Return On Investment Managing the highs and lows Business development – new varieties and time lag One category of broader fresh produce One segment of the fresh food industry

  10. Summary If you want to be a successful fruit & veg producer and supply chain provider….. You need to be able to ...

More Related