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Freund Laurent Seguinot Christophe Uzan Galit. by « La bulle » for SIMagine 2003. by « La bulle » for SIMagine 2003. Bob. To say YOU ARE ON YOUR WAY. Bob. Cell ID. To make a DATE. To make an APPOINTMENT. InstaDate sends an SMS with the MESSAGE and an URL of the map of the meeting.

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by « La bulle » for SIMagine 2003

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By la bulle for simagine 2003

Freund Laurent

Seguinot Christophe

Uzan Galit

by « La bulle » for SIMagine 2003

by « La bulle » for SIMagine 2003


By la bulle for simagine 2003

Bob

To say YOU ARE ON YOUR WAY

Bob

Cell ID

To make a DATE

To make an APPOINTMENT

InstaDate sends an SMS with the MESSAGE and an URL of the map of the meeting

To organize a party : the FLYER

general view of InstaDate

1- Introduction

  • InstaDatemeans Instant Date :

  • a few quick touches and you make a date/appointment with a map

  • A really wide-ranging targeting application :

  • developed for entertainment and professional use


By la bulle for simagine 2003

2 - Marketing appeal

  • For the sender

  • You don’t waste time writing usual SMS giving directions (bookmarks).

  • You have a new fun way to send invitations : “ SMS Flyer”.

  • You can make appointments from anywhere with your mobile.

  • For the receiver

  • You save time by receiving detailed and structured information

  • You know where the sender is: you can estimatethe timeto wait

  • For the operator: multitargetting

  • Couples / Families often send short SMS to say they are late

  • in France for example, a million SMS / week

  • A new fashion for organizing parties

  • few hundred thousand SMS /week.

  • Professional appointments in a formal manner

  • few hundred thousand SMS /week.


By la bulle for simagine 2003

3- Technical description

  • A JavaCard application for :

    • Getting the WWWW : Where (geolocation), When, Why, Who

    • Bookmarking your favorite places (office, home, restaurant, etc...)

    • Being geolocalized in order to fix a date/appointment.

  • An OTA application for :

    • Sending the SMS to the people concerned by the date/appointment

    • Getting the map from a map provider

  • Web pages automatically generated for :

    • Consulting the SMS with an attractive interface containing the map

    • Configuring the look and feel of the messages you send.

  • An Imode and a J2ME applications for :

    • Graphically viewing the date/appointment and the associated map


By la bulle for simagine 2003

4 - JavaCard applet

architecture

  • To make a date, the user has to enter four different items of information: Where, Why, When, Who.

  • It is able to retrieve the Cell ID value from the network, and consequently to give a geolocation of the user when he sent the SMS.

  • It allows the user to have bookmarks which are stored in the Java Card.


By la bulle for simagine 2003

5- Clients’ interfaces

  • Direct link to the map provider for location and navigation

  • Multiple interface : SMS, WEB (config. look and feel), J2ME, Imode


By la bulle for simagine 2003

6- Conclusion

  • For the users : A very useful application covering entertainment and professional usage

    • a new way to send invitation cards : FlyerSMS

    • a formal way to inform employees of meetings

  • From a commercial point of view, InstaDate generates a significant SMS flow.

  • In the long run, as new technologies (MMS, GPRS, UMTS, J2ME, Imode) emerge, InstaDate will see its activity take off.

  • Really exciting project (discovery of every technical aspect of the cell phone world).


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