Risk management perspectives on ipr patenting up framing to include the dynamics of economy
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RISK MANAGEMENT PERSPECTIVES ON IPR / PATENTING – Up-framing to include the ”dynamics” of economy. European Science Open Forum: Public Participation in Risk Management Eskil Ullberg, IKU - Advising on Risk Management and Patenting. One agenda – three issues.

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European Science Open Forum: Public Participation in Risk Management Eskil Ullberg, IKU

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Risk management perspectives on ipr patenting up framing to include the dynamics of economy

RISK MANAGEMENT PERSPECTIVES ON IPR / PATENTING– Up-framing to include the ”dynamics” of economy

European Science Open Forum: Public Participation in Risk Management

Eskil Ullberg, IKU

- Advising on Risk Management and Patenting


One agenda three issues

One agenda – three issues

  • IP aspects – What’s the patenting system?

    • Issue: economy – Patenting key to economic growth

  • Up-framing – better understand the ”dynamics” of economic and other issue– Here focus on the USE of technology and how to manage the RISKS and COST

  • Projects with potential public participation driven by technology and patenting

    • 3 patent oriented cases

    • 1 current technology/economic/health oriented (3G)


Issue 1 what s the patenting system

Issue 1: What’s the patenting system?

  • Societies and companies are interested in turning ideas in to commercially viable businesses –> management of risk

  • Economies needs commodities to function efficiently -> value of right upheld

  • In the knowledge based economy, new ideas, innovations are the intellectual capital

  • The patenting system turns [technical] knowledge into a tradable commodity


Why such interest in the patenting system

Why such interest in the patenting system?

GDP (accum)

Risk related to:

 ”crop” – the land property dominates (DeSoto)

Agri  2-3%

100%

Products  5-20%

 ”hardware” – the physical property dominates

Services  80%

33%

 ”knowledge”– the intellectual property dominates

1900

2000

Source: German Economy, Geneva Association


The power of the patenting system

The maker of BlackBerry e-mail devices joins Microsoft and eBay in appealing orders to pay damages for infringing on patents tosmall firms. (Research In Motion)

The Power of the Patenting System

”Level playing field” for large and small

A small guy with a big idea ideally beats a big guy with a small idea. The property right holds infront of a court.


Patenting

Patenting

  • Not just a legal issue – ”valid / not valid”

  • Affects business decisions to invest in product and service developments – major risk management tool

    • Funds new technology (from profits of products)

  • Economic importance to companies and whole nations – so important (or disputed) that it is part of the WTO agenda (TRIPS)

  • The economy and technology is a complex context today and needs ”up-framing”


Issue 2 up framing

Issue 2: Up-framing

  • Make the map as big as possible, but not bigger

    • Capture the systemic effects of your issue, in this case technology

  • The economic up-framing

    • The economic, or market dimension must be in there.

    • Technology ”begins and end” with money

  • Technology up-framing

    • Not only some application but ALL applications of a technology when looking at a phenomena

    • Example: ”3G” is between 2G and 4G, its wireless, its wireless internet, its global, its man/machine interface, its the biggest economic infrastructure since the steamships (global trade), railroads (goods), electricity (SMEs). Now services (and money) are rendered over the Internet.

  • Administrative up-framing

    • Its ”non-obvious” who is managing what when a new technology comes forth, especially if global use. Old institutions die/changed and are replaced by new.


A multiple way systemic look at technology

A multiple-way, ”systemic”, look at technology

Up-framing

Other

Other

Technology

development (benefits)

Technology

usage (risks)

Technology Ownership

= Economic aspects

(financing through the patenting system)


Wireless not only about calling

Wireless – Not only about calling

Communication between

all objects (100Mps)


Risks manage them and get the benefits

Risks - Manage them and get the benefits

  • Wireless technology application risks

  • Economic risks – efficiency but vulnerability

  • Security risks – your life, government secrets, etc. on the Internet

  • Health risks – hearing, stress, other


Up framing and dealing with uncertainty

Up-framing and dealing with uncertainty

  • Risk and uncertainty – a systemic issue

    • An economic perspective

    • A technology perspective

    • A administrative or ”management” perspective

  • What’s uncertain?

    • Everything you can’t put a number on and believe it

  • Mitigate or manage

    • What mechanisms to ”absorb” risk

  • The state => puts more on private shoulders


Issue 3 applications

Issue 3: Applications

  • Biotech

  • Software

  • Financial Services

  • Telecom (current case)


Case idea biotech and patenting commercialization issue

Case idea: Biotech and Patenting – Commercialization issue

  • Big discussion – property rights on AIDS medicines, etc

  • Biodiversity

    • Developing countries have most biodiversity*

    • The patenting system provides a tool to participate in the knowledge economy

    • The your assets into tradable commodities

  • KI case:

    • ”Turn researched knowledge into usefulness for all mankind”

    • This is done mainly through the commercialization process where patents play a critical role to manage the investors risks

  • US dominates this field of science

    • Could it be through the commercialization potential (the idea put into good use) that there is a science leadership?

*TWAS , Third World Academy of Sciences


Case idea software industry issue

Case idea: Software – Industry issue

  • Big discussion – property rights on software

    • ”Open Source” movement = NO!

    • Computers, and software, part of every product/service today: Engineering, Design and Software.

    • Ex: Cars, washing machines, micros, etc

    • Patents needed to manage the business risk

  • All represent IP to be commercially possible

    • Patents, design protection

  • US Dominates research


Case idea financial risk management

Case idea: Financial Risk Management

  • Financial risk management and property rights on risk management techniques

  • ”Business method” and software related

  • Insurance industry: ”12 years behind in Europe if no patenting possible”*

  • Pension funds – best management of risk ”excluded” – 75% (?) of invested capital is pension capital

  • US Dominates here

* SwissRe on current debate in Europe


Case telecom 3g roll out in sweden

Case Telecom: 3G roll-out in Sweden

  • 3G roll-out has: time-to-market problems, economic problems, health issues are raised, multiple institutions involved, people are shuffled from agency to agency => Systemic problem?

  • Important to be in the technology lead for Swedish industry

  • Technology has been ”the way out of poverty” for Sweden - Sweden among founding countries of the Paris convention 1898

  • This needs application of technology in close collaboration with research. Essence of success in mobile technology (Ericsson – Telia – Research)

  • Now – health issues, regulatory demands come up to meet promised deadlines together with commercial issues (100b internet users on the horizon, 2 out of 3 users machines 2010 )

  • Unsuccessful management of these risks and benefits will take the intellectual capital – and companies – out of the country

  • ”Framing” of the ”3G” issue in a historical, economic, administrative perspective and health issues


Summary the economic point of view

Summary – the economic point of view

  • Understanding ”the whole picture” essential to manage risks and benefits – up-frame to include the consumer (the public)

  • Much technology will not be developed without patents

  • Commercialization of your ideas as important if not more important to society than the research it self - here patents often play a critical role

  • Several project ideas where public participation can/will be used are suggested in this session on public participation in Risk Management

  • More inputs are welcome!


Thank you for your time

Thank you for your time!

[email protected]

www.iku.se


European science open forum public participation in risk management eskil ullberg iku

Ref.

  • WIPO papers on SPLA, www.wipo.org

  • US FTC report on ameliorations of the patent system

    • The patent system and competition, Josh Learner

  • Risk Management – from portfolio strategy to value creating systems strategy, Geneva Papers, July 2002

  • Financial Risk and the patenting system, PROGRES, June 2004


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