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Nordic Workshop 2009

Nordic Workshop 2009. Presentation about Spanish Tourism Eugenia Fierros. 8 October 2009. Agenda. Highlights about Spain. Spanish market for tourism. Data, trends… The travel trade Tourism between Spain and Norway. Innovation Norway Tourism Spain. Projects and activities:

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Nordic Workshop 2009

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  1. Nordic Workshop 2009 Presentation about Spanish Tourism Eugenia Fierros. 8 October 2009

  2. Agenda • Highlights about Spain. • Spanish market for tourism. Data, trends… • The travel trade • Tourism between Spain and Norway. • Innovation Norway Tourism Spain. Projects and activities: • With the trade • With Press • With the public • An example from our last Summer Campaign.

  3. Spain is a great country • The area of the Kingdom of Spain is slightly over 500,000 km2. • 3rd largest country in the EU • Spanish population: approx. 45 million people. 43% between 20 and 50 years old. • Languages: Spanish, vasque, catalan and gallego. Foreign languages, English and French. • Spain most mountains in EU, Madrid highest capital in EU • Unemployment: 20% • Inflation 1,8% (2.010) • GDP: -0,1% (2010) • 0,9% (2011) 1 7

  4. The Spanish tourism market

  5. Travel in Spain in 2010 • 162 million trips. -5,5% compared to 2009 • 8,4% were foreign trips (15,5% in bednights). • There was a 6,1% decrease of domestic trips and a 6,5 % increase in foreign trips. • Average stay in foreign trips: 8,7 • Half of the bednights are generated in Madrid, Cataluña and Andalucia. • 47% of treavelers used internet: 94,9% for information, 78,2% for booking and 57% did a payment.

  6. 40% goes to neighbour countries Italia 10,8% UK 6,1% France 20,4% Portugal 11,4% Andorra 7% Germany 9,1%

  7. EUROPE The Spanish Traveller is young and educated Between 25 and 44 47% With university degree Free lance workers Employed 74,3% 64,3% 72% Source: IET Familitur 2008

  8. Most travellers come from the two-three main regions Catalunia 28,3 % Madrid 21,7% ABROAD Andalucia 9,2% Valencia 7%

  9. Accomodation?

  10. Why abroad?

  11. Whithin leisure: Shopping and culture Shopping 83,3% Beach and Sun 20,3% Cultural Visits 80,6% Cultural Events 28,6% Gastronomy 55,2% LEISURE Trekking 42,5% Visit Family 33,4% Other sports 8,3% Night Life 38,7%

  12. Market Trends FIT Cruise Adventure Rural Tourism Fly & Drive

  13. The travel trade • Division: Minorista, Mayorista, Minorista with own product, Mayorista/minorista, Incentive. • 6.000 travel agencies. 20 specialized in Norway. • 365 TTOO. 63 with Norway in their programs.

  14. Concentrated in two main big groups • Orizonia • Globalia

  15. Orizonia • Tour operators: • Iberojet Orizonia • Kirunna Orizonia • Solplan Orizonia • Vivatours Orizonia • Condor Orizonia • Orizonia Life • Travel agencies: • Viajes Iberia (960 agencies) • RACC Travel • Airline • Orbest

  16. Orizonia (cont) • Orizonia Incoming: • Smilo • Orizonia Hotels: • LUA BAY • Orizonia Internet: • Rumbo.com • Viajar.com

  17. Globalia • Tour operators • Travelplan • Touring club • Latitudes • Iberrail • Travel agencies (1.050) • Halcónviajes.com • Viajes Ecuador • Airline • Air Europa (40 planes)

  18. Globalia (cont) • Incoming • Welcome Incoming Service • Internet • Tubillete.com • Pepetravel.com • Hotels • Be Live Hotels (24)

  19. Most important travel agency groups • Viajes El Corte Inglés • Nautalia • Viajes Barceló • Grupo Europa • Grupo Airmet • Grupo Unida

  20. Most important tour operators • Ambassador Tours • Aviotel • Catai • Costa Cruceros • Excelence Tours • Exyro Touring • Mapatours • MSC Cruceros • Panavisión • Politours • Transhotel • Tourmundial • Transrutas

  21. Travel agencies with own product • Club Marco Polo • Viajes 66 • Tierras Polares • Tourist Forum • Traveloteca • Viajerum • Viajes Nicolás • Yokmok

  22. Tourism between Spain and Norway

  23. Bednight statistics 2011

  24. Bednight statistics • 6% increase from January to August compared to 2010 • Spain more important than we think for leisure travel: • For FjordNorway second market worldwide if we account hotels. • For whole Norway, third market in August. • For whole Norway, sixt market from January to August (very close to USA)

  25. SOMMERSESONGENMotiv for å legge sommerferien til Norge Spørsmål: ”Hvor viktig har følgende faktorer vært for valg av reisemål?” Grafen viser andelen som svarte ”Svært viktig” og ”Ekstremt viktig” Kilde: Gjesteundersøkelsen 2009, TØI

  26. SOMMERSESONGENAktiviteter foretatt på sommerferie i Norge Spørsmål: Hvor viktig har de følgende aktiviteter vært for deg på denne reisen i Norge?” Grafen viser andelen som svarte ”Svært viktig” og ”Ekstremt viktig” Kilde: Gjesteundersøkelsen 2009, TØI

  27. Our main mission: to promote Norway in Spain and support the Norwegian travel trade to sell their products in this market. • HOW?

  28. We work towards the travel trade • Fitur • Workshop • Distribution catalogues • Sales visits • Newsletter • Seminars & Presentations • Presence in consumer fairs • Work with trade press

  29. We work with the press • Press trips (more than 100 / year) • Press releases (10 per year) • Newsletters (6 per year) • General daily support • Advertising value 2010: • 23.000.000 NOK.

  30. We promote Norway directly to the consumer • Consumer Fairs (from 3 per year) • VisitNorway • Facebook, twitter, etc. • Catalogue • E-newsletter • Campaigns

  31. THANK YOU!IN Tourist Team in Madrid: Eugenia Fierros Luca Bocci Patricia Pitarch Tlf.: +34 91 344 09 87 Fax: +34 91 344 09 47 Web: www.innovasjonnorge.no/spania Address: Oficina de Turismo de Noruega Pza. De Colón, 2 – Torre 2 . Pta. 20 28046 MADRID

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