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2. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Entire Course ASHFORD CGD 318 Week 1 DQ 1 • ASHFORD CGD 318 Week 1 DQ 1 What is Public Relations • ASHFORD CGD 318 Week 1 DQ 2 Public Relations and Crisis Management • ASHFORD CGD 318 Week 1 Quiz • ASHFORD CGD 318 Week 2 DQ 1 Public Relations Research • ASHFORD CGD 318 Week 2 DQ 2 Publics & Public Opinion • What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships

3. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 1 DQ 2 Public ASHFORD CGD 318 Week 1 Quiz • Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the • 1.         When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy?

4. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 2 Assignment ASHFORD CGD 318 Week 2 DQ 1 Public • To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling • Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the

5. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 2 DQ 2 ASHFORD CGD 318 Week 2 Quiz • Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics • 1.         Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as:

6. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 3 Assignment ASHFORD CGD 318 Week 3 DQ 1 • News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) • The Audience. Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings.

7. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 3 DQ 2 Public ASHFORD CGD 318 Week 3 Quiz • Public Relations Tactics. Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations • 1.         This form of news delivery to television stations must be carefully considered because of the cost. • 2.         The most widely used document issued by practitioners to news media is the

8. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 4 DQ 1 ASHFORD CGD 318 Week 4 DQ 2 Business • Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, • Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a

9. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 4 Quiz ASHFORD CGD 318 Week 5 DQ 1 Public • 1.         Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? • 2.         The pinnacle of corporate sponsorships is • 3.         The refusal to buy the products or services of a company is called • Public Relations & Non-Profit Organizations. Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two

10. CGD 318 learning consultant/ tutorialrank ASHFORD CGD 318 Week 5 DQ 2 ASHFORD CGD 318 Week 5 Final Paper • Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. • Focus of the Final Paper • For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text.

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