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napx media Digital Marketing - google analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place. ... Access Google’s unique insights and machine learning capabilities to help get the most out of your data. ... Easily access data from other Google solutions while working in Analytics

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napx media Digital Marketing - google analytics

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  1. ANALYTICS Napx Media 2nd Floor, Alpha 1, Om Tower, Greater Noida - 201308 Contact Number - 0120-4555916 / 9953066759 email - info@napxmedia.com Web - www.napxmedia.com

  2. Whatis • Free service offered byGoogle • The most widely used website statisticsservice* • Provides statistics and reports about visitors and transactions on awebsite • At-a-glance dashboard view as well as detailedreports Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  3. How does Google Analyticswork? • Establish a User ID and password at google.com/analytics • Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of awebsite • This tag collects data and sends it back to the Google servers for processing Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  4. What does itdo? • Google Analytics is a powerful tool that analyzes: • Websitetraffic • Where visitors came from • How they are navigating through yoursite • How they navigated from page topage • Which pages they stayed on longest or left from the most frequently (“bouncerate”) • Conversions • downloads • pageviews • registrations • E-commerce • Volume oftransactions • Dollar value oftransaction • Success oftransactions • % complete and % dropped out of salesfunnel • AdWordsPerformance Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  5. How can it help awebsite? • Helpswith development and optimization of landingpages • How relevant were they to thevisitor? • Identifies navigation challenges that may preventvisitorsfromgetting to yourgoal • Optimization of AdWordsperformance • keywords • timing • geographicdifferences Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  6. AdWordsReport Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  7. DashboardReport Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  8. IndustryBenchmarking • To gain access to this feature users must opt-in to “share the account data in an anonymous, aggregatedformat” • Once enabled, Google Analytics assesses the profiles in your account, categorizes them by vertical market and number ofvisits • Andaggregates the data for inclusion in the benchmarking project Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  9. Website’s new visits benchmarked against similarindustry Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  10. Website’s new bounce rate benchmarked against similarindustry Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  11. KeywordsOverview • There are two types of traffic that come to a site through search engines; organic (unpaid) and paid. By reviewing the keywords users are entering into search engines, web masters are able to get an overview of the organic traffic that is coming through theirsite. • if a keyword has a high ‘average time on site’ associated with it, the visit was probably of more value to the user than a visit resulting from a keyword with a low average time onsite. Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  12. Although Google Analytics lets you doa • multitude of comparisons on a website’s data it does not allow you to directly compare against othersites. Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  13. Fox GroupLLC • About the Fox GroupLLC • Founded1989 • U.S. andabroad • Management consultinggroup • Specilices in assisting physicians, hospitals,etc Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  14. What do they do foryou? • Website presence, activity andreach • Social mediaparticipation • GoogleAdwords • SEO • Online Presence AnalyticsReport • Local BuisenessListing • Intigration with social mediaplatforms • – Facebook, Twitter,YouTube Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

  15. How do they doit? • Medical professionals have the ability to educate thepublic • Patients are people, and people aresocial • Patients are rightfully taking ownership of their healthcare decisions by searching for information in theweb • $279 per month and $2999 start up Cost for online presence pro • $199 per month and $1999 start up Cost for online presence basic Napx Media, 2nd floor Alpha 1, Om Tower, Grater Noida UP. (201308) Email-info@napxmedia.com, Web- www.napxmedia.com

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