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The Global Phenomenon Of Social Games: How To Monetize The Global Audience

The Global Phenomenon Of Social Games: How To Monetize The Global Audience. 6 waves. About 6waves. Facebook Games Developer Turn Publisher. 2010. 2009. 2008. In-house Development. Games Publishing. Appdata MAU Ranking. Total MAU: 80+ Million . Total DAU: 10+ Million .

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The Global Phenomenon Of Social Games: How To Monetize The Global Audience

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  1. The Global Phenomenon Of Social Games: How To Monetize The Global Audience 6waves Private & Confidential

  2. About 6waves Private & Confidential

  3. Facebook Games Developer Turn Publisher 2010 2009 2008 In-house Development Games Publishing Private & Confidential

  4. Appdata MAU Ranking Total MAU: 80+ Million Total DAU: 10+ Million Private & Confidential

  5. Appdata MAU Ranking Combining 6waves published and self-developed applications: 80+ Million MAU 6waves self-developed games: 41 Million MAU Source: Appdata.com – November 22, 2010 Private & Confidential

  6. Well-Balanced Global Audience 6 waves Global Audience on Facebook: 80M MAU / 10M DAU 28% 29% 28% 1% 11% 3%

  7. Well-Balanced Global Audience US, Canada China, HK France, Finland Russia 80+ million MAU 10 million DAU 15 languages Users Best games

  8. Driving Users to Partners(Effective User Acquisition) 6waves begins distribution ofMall World With its global reach, 6waves has driven Mall World to 4+ million MAU in less than two months! Private & Confidential

  9. Partners RelationsDevelopment Partners Our developer partners are from all over the world US, Canada, France, Finland, Russia, Eastern Europe, China, Korea, Hong Kong, Singapore Private & Confidential

  10. Monetize Globally: Why?

  11. Social Networks

  12. Facebook 557,322,720 Source: www.facebook.com

  13. Monetize Globally: Why? Two-thirds of Facebook users are on other continents.

  14. Global Growth is Explosive Recent Facebook Growth (6 months) Source: facebakers.com

  15. What About Social Games on Facebook? 69% 31% 56 million people play daily Private & Confidential Source: http://www.allfacebook.com/facebook-games-statistics-2010-09

  16. Economic Trend for Social Games John Doerr: “There’s never been a better time than now to start a new social venture.” Jeff Bezos: ”This probably is the golden age of social apps.” Bing Gordon: “Social Will Grow 10 to 25x in the Next Five Years” (Oct 21st, 2010) Private & Confidential

  17. Monetize Globally: How?

  18. The Key First Steps: Get a Good Game Understanding local sensitivities DIY vs Enablers

  19. Choose your Battles X X X High ARPU with Good DAU ( conversion of non-gamers ) ARPU ARPU MMO O O High DAU with Good ARPU ( optimize monetization ) O RPG Resource Mgmt Casual DAU DAU Private & Confidential Observation from 6waves internal data

  20. The Key First Steps: Get a Good Game Get a Good Game Understanding local sensitivities Understanding local sensitivities DIY vs Enablers DIY vs Enablers

  21. Monetization Drivers Private & Confidential

  22. Localize Content - Language

  23. Localize Content – Support

  24. Localize Content – Events

  25. Localize Payment Paypal Mobile Credit Cards Mobile Bank Transfers Facebook Credits Credit Cards Pre Paid Cards Bank Transfers ISPs Kiosks

  26. Localize Marketing

  27. The Difference in Marketing

  28. The Key First Steps: Get a Good Game Get a Good Game Get a Good Game Understanding local sensitivities Understanding local sensitivities Understanding local sensitivities DIY vs Enablers DIY vs Enablers DIY vs Enablers

  29. Do-It-Yourself vs. Enablers

  30. “If you build it, they will come”? Private & Confidential

  31. Virality Going Down Advertising Increasing Importance Notification Gone News Feed Limited Invitation Location Private & Confidential

  32. Case Study Private & Confidential

  33. Resort World

  34. Distribution and Marketing Cross Promotion and FB Marketing 6waves uses the top bar to effectively cross promote new games to our 70+ million users Facebook Marketing

  35. Distribution and Marketing Gaming Dashboard & Offline Marketing Placement on Gaming Dashboard Leveraging game sites, magazines and offline publications to promote games

  36. After Publishing Private & Confidential

  37. After Publishing Surpassed in less than two months Growing more than twice as quickly Number of users: over 2.5x Private & Confidential

  38. Summary Private & Confidential

  39. It’s a Big Big World

  40. Thank You!

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