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Personal Branding. Why and How?. W hy bother with a personal brand?. Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive edge?. P ersonal Branding – What it’s Not. Be authentic

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personal branding

Personal Branding

Why and How?

w hy bother with a personal brand
Personal BrandingWhy bother with a personal brand?
  • Analytical Skills
  • Problem Solver
  • Effective Communicator
  • Proficient in time series analysis, financial modeling…
  • Is that really your competitive

edge?

p ersonal branding what it s not
Personal BrandingPersonal Branding – What it’s Not
  • Be authentic
  • True to yourself
  • Perception
h ow do you get started
Personal BrandingHow do you get started?
  • Image and Behavior
  • Know your strengths and motivations
  • Know how you are perceived
  • Know your Target Audience
  • Market yourself to your Target Audience
i mage and behavior
Personal BrandingImage and behavior
  • Dress Well
  • Be early
  • Respect everyone
  • Eager to learn
  • Passionate
  • Google Yourself
  • Create Content
  • Watch your Digital Communication and Phone Skills*
    • Attend “Informational Interviewing/Digital Communication”
    • Thursday, November 6, 4-6pm, Room 404

Investing early generates the highest returns in any asset class, including your brand.

k now your strengths and motivations
Personal BrandingKnow your strengths and motivations
  • DISC Analysis
  • Tony Robbins’ site offers a free DISC Analysis
  • http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
uncovering your specific value add
Personal BrandingUncovering your specific “value add”
  • Self Discovery – Attend “Know Thyself” presentation
    • Thursday, November 20, 4-6pm Room 404
k now how you are perceived
Personal BrandingKnow how you are perceived
  • As important as knowing yourself

is knowing how you are

Soliciting feedback exercise

PERCEIVED

k now your target audience
Personal BrandingKnow your Target Audience
  • Now that you know your

added value, who makes

the best target audience?

  • Attend “Creating a Prospect List”

Thursday, October 2, 4-6pm, Room 404

e ngage your target audience
Personal BrandingEngage your Target Audience
  • Informational Interviewing
  • Industry Events, Network Events
  • Anywhere they frequent
  • Your 30 second pitch will be important *****

ATTEND – 30 Second Pitch Practice

Thursday, September 11, 4-6pm, Room 404

  • We’ll cover Informational Interviewing in greater detail
    • Attend “Informational Interviewing/Digital Communication”
    • Thursday, November 6, 4-6pm, Room 404
    • www.smgworld.bu.edu/gpo/resources = business cards
a ction items
Personal BrandingAction Items:

1. Attend-”30 Second Pitching Practice”

Thurs 9/11, 4-6pm Room 404

2. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Soft Skills

3. Attend-”Creating a Prospect List” (Target Audience)

Thurs 10/2, 4-6pm Room 404

4. Attend-“Informational Interviewing/Digital Communication”

Thurs, 11/6, 4-6pm Room 40

5. Attend-”Knowing Yourself”

Thurs, 11/20, 4-6pm Room 404

6. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Technical Questions

7. DISC Analysis: Tony Robbins’ site-free DISC Analysis

http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

8. Perception Exercise

q uestions h elp
Personal BrandingQuestions?Help?
  • What do you do if you get into a jam or need help? Schedule an appointment with me!

[email protected] or 617-358-0542

Feld Career Center – Office behind reception

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