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SWOT Analysis. Practice. What are your strengths in English? What are your weaknesses in English? What are your opportunities for practicing English? What stops you from getting better?. What is a SWOT analysis?. first stage of planning helps marketers focus on key issues

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SWOT Analysis

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Swot analysis

SWOT Analysis


Practice

Practice

What are your strengths in English?

What are your weaknesses in English?

What are your opportunities for practicing English?

What stops you from getting better?


What is a swot analysis

What is a SWOT analysis?

first stage of planning

helps marketers focus on key issues

S = strengths

W = weaknesses

S + W = internal factors

O = opportunities

T = threats

O + T = external factors


Why should i use it

Why should I use it?

  • Because it indicates…

    • something that will assist the firm in accomplishing its objectives

    • an obstacle that must be overcome or minimized to achieve desired results


Typical items in a swot strengths

Typical Items in a SWOT -- STRENGTHS

Good market share

Experience of top management

Efficient manufacturing process

Good brand image

Good distribution channels


Typical items in a swot weaknesses

Typical Items in a SWOT -- WEAKNESSES

Small market share

High levels of debt

Lack of modern technology

Poor distribution channels


Typical items in a swot opportunities

Typical Items in a SWOT -- OPPORTUNITIES

Possible new markets

Growing economy

Developments in technology


Typical items in a swot threats

Typical Items in a SWOT -- THREATS

Slowdown in the economy

Success of existing competitors

New competitors

Changing consumer tastes


Class exercise

Class Exercise

SWOT Analysis for Nike


S strengths

S = STRENGTHS

Advantages of proposition? 

Capabilities? 

Competitive advantages? 

USP's (unique selling points)? 

Resources, Assets, People? 

Experience, knowledge, data?

Financial reserves, likely returns?  

Marketing - reach, distribution, awareness? 

Location and geographical? 

Price, value, quality? 

Accreditations, qualifications, certifications? 

Processes, systems, IT, communications? 

Cultural, attitudinal, behavioral? 

Philosophy and values? 

Innovative aspects? 


W weaknesses

W = WEAKNESSES

Disadvantages of proposition? 

Gaps in capabilities? 

Lack of competitive strength? 

Reputation, presence and reach? 

Financials? 

Own known vulnerabilities? 

Timescales, deadlines and pressures? 

Cashflow, start-up cash-drain? 

Continuity, supply chain robustness? 

Effects on core activities, distraction? 

Reliability of data, plan predictability? 

Morale, commitment, leadership? 

Accreditations, etc? 

Processes and systems, etc? 

Management cover, succession? 


O opportunities

O = OPPORTUNITIES

Market developments? 

Competitors' vulnerabilities? 

Industry or lifestyle trends? 

Technology development and innovation? 

Global influences? 

New markets, vertical, horizontal? 

Niche target markets? 

Geographical, export, import? 

Tactics: eg, surprise, major contracts? 

Business and product development? 

Information and research? 

Partnerships, agencies, distribution? 

Volumes, production, economies? 

Seasonal, weather, fashion influences? 


T threats

T = THREATS

Political effects? 

Legislative effects? 

Environmental effects? 

IT developments? 

Competitor intentions - various? 

Market demand? 

New technologies, services, ideas? 

Vital contracts and partners? 

Sustaining internal capabilities? 

Obstacles faced? 

Insurmountable weaknesses? 

Loss of key staff? 

Sustainable financial backing? 

Economy - home, abroad? 

Seasonality, weather effects? 


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