1 / 43

Viral Content Case Studies & Strategies for Success

Viral Content Case Studies & Strategies for Success. When to Pursue Viral Strategies. ???. Nab a Single, Competitive Ranking. Boost Overall Link Quality/Diversity. Build Brand Awareness & Social Voice/Audience. Wefollow.com. Create a Useful, Reference-Worthy, On-Topic Resource.

naoko
Download Presentation

Viral Content Case Studies & Strategies for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Viral ContentCase Studies & Strategies for Success

  2. When to Pursue Viral Strategies ???

  3. Nab a Single, Competitive Ranking

  4. Boost Overall Link Quality/Diversity

  5. Build Brand Awareness &Social Voice/Audience Wefollow.com

  6. Create a Useful, Reference-Worthy,On-Topic Resource guides.seomoz.org/beginners-guide-to-search-engine-optimization

  7. 10 Case Studies in Viral Success

  8. www.epicurious.com/articlesguides/seasonalcooking/farmtotablewww.epicurious.com/articlesguides/seasonalcooking/farmtotable

  9. improveverywhere.com/2008/07/06/human-mirror/

  10. www.babynamewizard.com/voyager

  11. www.hrworld.com/features/20-jobs-better-worse-than-you-think-012808/www.hrworld.com/features/20-jobs-better-worse-than-you-think-012808/

  12. flare.prefuse.org/apps/job_voyager

  13. www.russell.com/Helping-Advisors/Markets

  14. blog.okcupid.com/index.php/2010/01/20/the-4-big-myths-of-profile-pictures/blog.okcupid.com/index.php/2010/01/20/the-4-big-myths-of-profile-pictures/

  15. Drops down as I reach the bottom of the article! blog.okcupid.com/index.php/2010/01/20/the-4-big-myths-of-profile-pictures/

  16. transfs.com/paypal-calculator

  17. learn.genetics.utah.edu/content/begin/cells/scale/

  18. www.boston.com/bostonglobe/ideas/CIA_illusion/

  19. Ack! You’re Killing Me w/ that Title Boston Globe! www.boston.com/bostonglobe/ideas/CIA_illusion/

  20. Keys to Virality

  21. Content Quality www.anonymousink.com/content-quality/

  22. Value of Sharing danzarrella.com/retweet-linguistics.html#

  23. Presentation / Design Quality www.drawar.com/gallery/

  24. Format addons.mozilla.org/en-US/firefox/addon/1865/

  25. Low Friction to Share thestir.cafemom.com/in_the_news/104809/how_to_share_a_post

  26. Market Appeal www.forrester.com/Groundswell/profile_tool.html

  27. Setting Expectations

  28. Not Every Project Will Succeed danielmiessler.com/blog/10-facts-every-westerner-should-know-about-the-middle-east

  29. Aim for 1/3-1/4 to Bring Some Success Via Darren J. Ryan on Flickr

  30. Aim for 1/20 – 1/50 to “Go Viral” Via stemerk44 on Flickr

  31. The Viral Content Process Step 1 Step 2 Step 3

  32. Blue Sky Brainstorm: No Criticism!

  33. Rank Ideas by Potential, Relevance/Value & Investment Required

  34. Build Wireframes

  35. Design Comps

  36. Create Underlying Content Via House Photography on Flickr

  37. Create a Launch Strategy Via stevendepolo on Flickr

  38. Hiring Out vs. In-House Step 1 Step 2 Step 3

  39. Recommended: Hire for Brainstorm Help(especially the first 2-3 times) Via innoxiuss on Flickr

  40. Recommended: Hire for the Viral “Push”(particularly if you’re aiming for Digg/Reddit/StumbleUpon/etc.) Via young_einstein on Flickr

  41. (Generally) Not Recommended: Hire for Complete Content Creation Via WarzauWynn on Flickr

  42. Q+A Topics from this Presentation: • When to Use Viral Content • Case Studies in Viral Success • Keys to Virality • Setting Expectations • The Viral Content Process • Hiring Out vs. In-House Ask any question in the Q & A section

  43. Info + cool stuff! • Webinar info/downloads: http://www.seomoz.org/dp/pro-webinars • Twitter: @SEOmoz #mozinar • Facebook: http://www.facebook.com/SEOmoz • SEOmoz Seminar info: http://www.seomoz.org/seminar/series$649 for PRO members ($500 off regular price) Ooh discount!

More Related