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??????? ?? ??. ??? ??? ???? ??? ??? ????? ???? ????? ??? ????? ??? ?????? ??? ??? ?? ?? ???? ?????, ???? ??? ???? ????? ??? ??? ????? ?? ????(key success factor)? ??. Porter? ????????. ???? ? < ????? > < ???? ??? > ? ??? ? ????

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1. 3? ??? ??????

2. ??? ??? ?? ?? 3?? ?? ?? - ? ??? ????? ?? ?? - ??? ?? - ???? ??? ??? ???? ????

3. ??????? ?? ??

4. Porter? ????????

5. ?? ? ?? ??? ????? ?????? ??? ? ???? ?? ????? ??? ???? ????? ???? ??? ??

6. ??? ????? ?? ??? ???? ?? ????? ??? ?? ?? ? ?? ? ?? ???? ?? ???? ????(entry barrier)? ??? ? ????? ??? ?? ???? ???? ????? ????? ????? ?? ????? ??? ???? ????? ??

7. ??? ????? ?? - ???? ????

8. ????? ?? ??????? ????? ???? ???? - ???? ???? ?????? ?? - ???? ?? ?? ??

9. ???? ????? ??? ????? ??? ? ???? ?? ???? ??? ?? ????? ??? ??? / ???? ??? ???? ?? ???? ???? ?? ???? ?? ????(switching cost) ???? ????? ??

10. ???? ???

11. ?????? ?? ????????? ?? ??? ??? ?? ? ??? ?? ???? ?? ????? ???, ??????? ?? ??? ?? ??? ???? ??? ?? ???? ???? ???? ? ? ? ???? ? ?? ???? ???? ?? ?? ???? ??? ??? ??? ?? ???? ???? ??. ????? ??? ??? ?? ??? ??? ???? ?? ???? ???? ???? ?? ??

12. ??? ????????? ??? ???(value net) ?? : A. Bradenburger and B. Nalebuff. Co-opetition, Doubleday, 1996

13. ??? ??? ??? ???? ??? ?? ?? ??? ????? ??? ? ??????? ???? ?? ? ??????? ??????? ?? ????(broad or normal scope)? ??

14. ???? ?????? ? ???? ????? ??? ??? ???? ??? ?? ????? ???? ??? - ???? ??? ??? ??? ?? - ? ??? ???? ? ??? ??? ?? - ??? ??? ??? ??

15. ??? ????? ????

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