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Hi-Lights I

Hi-Lights I. Headlines and cutlines. Headlines. Writer comes up with headlines, but you’ll need to write them for this layout assignment! Job is to lure reader into story honestly – don’t promise something that isn’t in story. Headlines. Should be lively and interesting with sparkling verbs

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Hi-Lights I

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  1. Hi-Lights I Headlines and cutlines

  2. Headlines • Writer comes up with headlines, but you’ll need to write them for this layout assignment! • Job is to lure reader into story honestly – don’t promise something that isn’t in story.

  3. Headlines • Should be lively and interesting with sparkling verbs • Should cram as much info as possible • Should have a subject, a verb (expressed or implied), • Wrong: Junker of the month • Wrong: Robotics club (this is a title, not a headline) • Right: Abbott’s auto enters last season • Right: Robotics club wins competition

  4. Headlines • Verb may be expressed or implied • EXPRESSED – Debaters work in state tournament • IMPLIED – Debaters in state tournament • Expressing verbs is preferred • Debaters work in state tournament

  5. Writing Headlines • Avoid “be” verbs – these are “blah” and don’t tend to attract much attention • 12 seniors chosen, not 12 seniors are chosen

  6. Headlines • FOLLOW HI-LIGHTS STYLE – Verdana bold or regular, size 20-24, left aligned • Hi-Lights uses “down style” – we capitalize only the first word of the headline as well as proper nouns • Hi-Lights dominates journalism competition • Students attend robotics workshop in Janesville

  7. Writing Headlines • All extra words trimmed out – a, an, the omitted • Use present tense verbs – explores, not explored . . . • Do not use Plymouth High School, Plymouth High, PHS (padding!) • Wrong: PHS football team won state title • Right: Football team wins state title

  8. Writing Headlines • Headlines about future events should imply future by using infinitive (to+verb form) • 250 seniors to graduate Saturday

  9. Writing Headlines • Punctuation – usually three marks . . . Comma, quote sign, semicolon • Use single quotes only (saves space). • Coach calls tech ‘best team we’ve faced!’ • Use semicolon when a period seems appropriate. • Cleary announces freeze; congress to discuss

  10. Writing Headlines • Use comma in place of the word “and.” • Bauer, McChumperson win scholarships, not Bauer and McChumperson win wcholarships • Cleary throws ball straight into air, awes crowd Dude, that was the coolest thing I’ve ever seen!

  11. Writing Headlines • If writing a two line headline, make each line a coherent unit by itself – splits do not help. Two column-wide stories need to have a two line headline. Goldbeck, Crav- illion win elections NO Goldbeck, Cravillion win elections YES

  12. Writing Headlines • Avoid repeating a word in a headline • Student Council to discuss student rights

  13. CUTLINES • Cutlines must be able to stand alone; readers shouldn’t have to read the story in order to understand the picture’s content. • Know the 5Ws and H • ALWAYS identify who is in the picture

  14. Cutlines • Write as a complete sentence. • Dan Mella attempts a layup. • NOT • Dan Mella attempting a layup.

  15. Cutlines • Should be written in present tense • Be careful! Cutlines should not repeat word-for-word information in the story. • Never point out the obvious: Freshman John Smith enjoys the spaghetti dinner, notFreshman John Smith poses for the camera, and especially not Freshman John smith posing for the camera.

  16. Cutlines • Follow Hi-Lights style! Use size 10 for caption and photo credit. • Caption = times new roman size 10 bold • Photo credit = times new roman size 10 italicized • Blah blah blah blah. Photo by Dustin Myroom. • Left align everything!

  17. Cutlines • Punctuate both with periods. Senior Jack Flack uses a metal yardstick to defeat junior Jack McChumperson.Photo by Captain Obvious.

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