Comparative Methods in Social Sciences, I V. Kazimierz M. Slomczynski Irina T omescu-Dubrow. Survey research in social sciences. (a) Definition Key words: sampling and questionnaire Modes of questioning :
Kazimierz M. Slomczynski
Key words: sampling and questionnaire
Modes of questioning:
- mail questionnaires, MQ
- internet contacts, ICI
- a representative sample
- face-to-face interviewing.
Cost of surveys.
Literary Digest, 1916 - predicting Woodrow Wilson’s election as president.
In 1936 the Digest, on the basis of 2.3 million “votes” from its readers reported that Alf Landon was far more popular than Franklin D. Roosevelt.
The 1930s and George Gallup. His success in correctly predicting Roosevelt’s victory.
(eg., Current PopulationSurvey, CPS; Labor Force Survey, LFS)
(eg., in segmentation research to determine the demographic, psychographic, and behavioural characteristics of potential buyers)
(eg., TV stations & newspapers organize polls, or use specialized firms, to conduct public opinion research)
Professionalization of survey research since the 1930s.
Hadley Cantril’s study(1948-1949) (William Buchanan and Hadley Cantril, How Nations See Each Other, 1953).
Six West European countries (Britain, France, Germany, Italy, the Netherlands, Norway), plus Australia, Mexico, and United States
Classical study Almond and Verba (Gabriel A. Almond and Sidney Verba, The Civic Culture, 1963).
US, West Germany, United Kingdom, Italy, and Mexico
Williamstown, MA: Survey Research Consultants International. Monthly issues average about 10-12 pages and include selected questions, responses, and source information. Up to date.
European Social Survey
International Social Survey Program
World Value Survey
Eurobarometer and its extensions
Cross-sectional and cross-national survey project with individuals as the units of analysis.
ESS counts in “Rounds:”
Round 1 data: collected in 2002; publicly released in 2003;
Round 2 data: collected in 2004; publicly released in 2005;
Round 3 data: collected in 2006; publicly released in 2007;
Round 4 data: collected in 2008; publicly released in 2009.
The main survey instrument consists of two modules: Core and Rotating
Founded in 1984 as a platform for close collaboration btw. 4 existing surveys:
- the General Social Survey (GSS, USA), the Allgemeine Bevölkerungsumfrage der Sozialwissenschaften (ALLBUS, Germany), the British Social Attitudes Survey (BSA, GB), and the National Social Science Survey (NSSS, Australia).
In 1987-1988: 8 participating countries
1990: 11 countries
1994: 23 countries
1998: 32 countriess.
As of 2009, 46 member countries .
Principal investigator: Ronald Inglehart
Over 60 countries participated in the 1995-1997 study. More countries in later years
Two general organizations
ICPSR, the UK Data Archive at the University of Essex, and the German Data Archive in Koln (Cologne) - GESIS, Polish ADS