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Mass Culture and Family Life. Chapter 19, Section 3. I . The Culture of Consumerism. A. Americans Spend More 1. Increased Family Income 2. Easy Credit. B. New Conveniences 1. Supermarkets 2. Home Appliances. II. Family Life in the Fifties.

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Mass culture and family life

Mass Culture and Family Life

Chapter 19, Section 3


I the culture of consumerism
I. The Culture of Consumerism


A americans spend more 1 increased family income 2 easy credit
A. Americans Spend More 1. Increased Family Income2. Easy Credit


B new conveniences 1 supermarkets 2 home appliances
B. New Conveniences 1. Supermarkets2. Home Appliances



A an ideal family 1 nuclear family 2 women as homemakers
A. An Ideal Family1. Nuclear Family2. Women as homemakers


B. Revolved Around Children

1. Dr. Benjamin Spock encouraged nurturing children

2. Parents spend more money on kids


C. Religion

1. Church attendance rose

2. Dollar bill changed


D. Medical Advances

1. Antibiotics

2. Increased lifespan


III. Television Takes Center Stage

A. Programming reinforced ideal of the 1950’s family

B. Enforced Mass National Culture


IV. Rock-and-Roll Shakes the Nation

A. African-American Origins

B. Audience Widens

1.Elvis Presley kicked off the craze with “Heartbreak Hotel”

2. Symbol of American youth culture


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