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Challenges. Strategies. Sustainable Growth. How ?. Challenges have arisen. Excellent firms don’t believe in excellence, only in constant improvement and constant change Tom Peters. Main Challenges. Changes in market structure

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Presentation Transcript
slide2

Challenges

Strategies

Sustainable Growth

How?

Challenges havearisen

Excellent firms don’t believe in excellence, only in constant improvement and constant change

Tom Peters

slide3

Main Challenges

Changes in market structure

Europe becomes aware of the advantages of outsourcing: a new market

Growind demand of multinational solutions

slide4

How should vCOSTUMER surpass them?

“Change is not only likely, it’s inevitable.”

Barbara Share

slide5

CHANGES IN MARKET STRUCTURE

Increasing number of competitors

Lower profit margins

Short-term contracts

slide6

vCOSTUMERSTRATEGY

VCOSTUMER strategy

  • price war?
      • Not consistent with vision – importance of quality

B. diversification, value added product

slide9

2 – DEVELOP NEW PRODUCTS

  • Introducing new products in familiar markets
  • Diversifying and developing improvement services: evolving into KPO
  • Developing solutions to a wider range of verticals
slide10

PRODUCTDEVELOPMENT

How to evaluate strategy?

  • Inherent strengths and weaknesses
  • Favorable and adverse context
slide11

PRODUCTDEVELOPMENT

Strenghts

Weaknesses

  • Value added product Lack of multicultural solution
  • Broader base of delivery products Risk
  • Inovation Losing emergent markets
  • High value contracts
  • Fulfilling individual needs
  • Growind demand for BPO processes
  • Will to outsource fundamental processes Growing scarcity of experienced talent
  • No dominant players Tightening labor supply
  • Prospects of high growth Shortage of creativity
  • Existing costumers
  • New verticals
  • Long term relationships

Oportunities

Threats

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The way to go is inovating, never disregarding the quality, foundation stone of vCOSTUMER.

‘’A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well’’

Jeff Bezos

‘’Innovation distinguishes between a leader and a follower’’

Steve Jobs

slide13

2 – Europe becomes aware of the advantages of outsourcing : a new market

  • As european companies become aware of a new oportunity, their demand both in CRM and BPO must be met by supply
slide14

Introducing new solutions in a non-mature market is too risky

  • Introducing current IT and BPO processes in Europe is wiser
slide16

market

Development

slide17

MARKET DEVELOPMENT

  • Is that aproach justifiable?
  • How to identify strong and weak points on that strategy?
slide18

Swot analysis

Entering a vast market Product stagnation

Reliable core-business products Losing added value

Brand spreading

Taking advantage of unique capabilities

Language

Unexplored market Cultural differences

Receptiveness to IT and BPO Difficulties in hiring and training

slide20

3 – Becoming a global supplier for global companies

  • Services delivered in a variety of languages:

- multicultural approach

  • Satisfying growing European demand
slide21

Can vCustomer supply globally and effectively from India?

DISADVANTAGES

Rising wages

Growing scarcity of experienced talent

Employee turnover

Increased competition from leading players

Cultural differences to new markets (Europe)

Physically distant to new markets

slide22

Investment possibilities:

Eastern Europe?

Asia?

Latin America?

slide23

CHINA AND LATIN AMERICA ARE NOT STRATEGICALLY ADEQUATE CULTURAL AND GEOGRAPHICALLY DISTANT TO EUROPE

The need for an European stronghold is justified by the entrance in that market

slide24

The wisest alternative : Eastern Europe

However, there are multiple possibilities.

Bulgaria

Czech Republic

Estonia

Hungary

Poland

Slovakia

Which suits vCustomer needs?

slide26

1 Education

2 Wages

3 Language skills

‘’The human mind is our most fundamental resource’’

John F. Kennedy

slide29
Estonia is the best solution:
  • Most educated population
  • Good compromise between cost and human resource quality
slide31

3 opportunities are available:

1 – Merging with existing company

2 – Establishing a local partnership

3 – vCustomer establishing a new business

slide32

Times of change

vCustomer could take this opportunity to invest in one of the three possibilities, needed to fulfill the desire of providing worldwide solutions to multinational costumers.

The current situation could justify application of saved funds.

“The Chinese use two brush strokes to write the word \'crisis\'. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger-but recognize the opportunity.”

John F. Kennedy

slide42

PRODUCT LIFE CYCLE ANALYSIS

CRM in current market

BPO in current market

CRM + BPO in European market

slide43

BCG MATRIX

CRM in current market

BPO in current market

European market

slide44

Michael Porter Value Chain

vCOSTUMER adds value especially in the highlighted activities

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