Tourism in rural hampshire
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

Tourism in Rural Hampshire PowerPoint PPT Presentation


  • 77 Views
  • Uploaded on
  • Presentation posted in: General

Tourism in Rural Hampshire. Roger Budden Real Places. Why Tourism?. Farm diversification Adding vitality to rural communities Range of jobs Consumer interest in the countryside The “ Staycation ” effect. What is Rural Tourism?. Holidaymakers Day Visitors Business Visitors. New Uses.

Download Presentation

Tourism in Rural Hampshire

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Tourism in rural hampshire

Tourism in Rural Hampshire

Roger Budden

Real Places


Why tourism

Why Tourism?

  • Farm diversification

  • Adding vitality to rural communities

  • Range of jobs

  • Consumer interest in the countryside

  • The “Staycation” effect


What is rural tourism

What is Rural Tourism?

Holidaymakers

Day Visitors

Business Visitors

New Uses

Traditional Pursuits

Accommodation

Visiting Attractions

Walking, Cycling, Horse Riding, Shooting, Fishing, County Shows

Glamping, Go Ape Festivals, Zorbing, Weddings, Mountain Biking

Museums, Farm Attractions, Houses, Gardens

Hotels, B+B’s, Self-Catering, Camping, Caravans


Hampshire as a destination

Hampshire as a Destination

  • Test Valley

  • New Forest

  • Winchester and Central Hampshire

  • East Hampshire and the South Downs

  • North Hampshire

  • The Solent


Hampshire tourism volume and value

Hampshire Tourism Volume and Value

  • 4.3 million overnight trips

  • 3.7 m domestic visitors

    • 0.5 m overseas visitors

  • 37 million day visits

  • 60,000 jobs (c.9% of employment in County)

  • £2.4 billion spend

    • £1.6 billion day visitors

    • £800 million staying visitors


Tourism in rural hampshire

Consumer Trends

Staying at home

The real thing

The connected society

Experiences not places

Learning and leisure

The value of downtime

Quality facilities and service


Still popular and growing

Still Popular and Growing

Walking

Cycling

Caravan and Camping

Self Catering


Still popular and growing1

Still Popular and Growing

Family Activities

Local Produce

Weddings

Fishing

Gardens


New areas of growth

New Areas of Growth

Glamping

Festivals

Cookery

Boutique Hotels


New areas of growth1

New Areas of Growth

Hands-on Visits

Adrenaline Activities

Wildlife

Geo-caching


Areas of opportunity

Areas of Opportunity

  • Camping – rough and fancy

  • Touring Caravans

  • Festivals

  • Accommodation along long distance footpaths and cycle routes – baggage transfer

  • Equestrian B+B

  • Local Produce – “Catch it, Cook it, Eat it”

  • Mountain Boarding

  • Farm/Landscape/Wildlife Walks


Tourism in rural hampshire

Help!

  • Visit England: www.visitengland.org

  • Tourism South East: www.tourismsoutheast.com

  • Hampshire County Council: www.hants.gov.uk

  • Our Land: www.our-land.co.uk

  • RDPE – Leader Programmes, Paths for Communities, RDPE 2013 onwards?


  • Login