"Why Would a Marketer Launch an iPad App?
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"Why Would a Marketer Launch an iPad App? What Makes an App Extraordinary?". Ed Kaczmarek Julie Fleischer. What is Big Fork Little Fork?. Why the iPad?. Kraft commitment to innovation The next kitchen device Early adopter GenNow target. Key build considerations. New, not just more

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"Why Would a Marketer Launch an iPad App?

What Makes an App Extraordinary?"

Ed Kaczmarek

Julie Fleischer



Why the ipad
Why the iPad?

  • Kraft commitment to innovation

  • The next kitchen device

  • Early adopter GenNow target


Key build considerations
Key build considerations

  • New, not just more

  • Exceptional content

  • Unique UI

  • Gaming lives up to learning objectives and the iPad form

  • Interactivity with other platforms

  • Test and learn

  • Publishing Platform




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