"Why Would a Marketer Launch an iPad App?
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Ed Kaczmarek Julie Fleischer PowerPoint PPT Presentation


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"Why Would a Marketer Launch an iPad App? What Makes an App Extraordinary?". Ed Kaczmarek Julie Fleischer. What is Big Fork Little Fork?. Why the iPad?. Kraft commitment to innovation The next kitchen device Early adopter GenNow target. Key build considerations. New, not just more

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Ed Kaczmarek Julie Fleischer

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Ed kaczmarek julie fleischer

"Why Would a Marketer Launch an iPad App?

What Makes an App Extraordinary?"

Ed Kaczmarek

Julie Fleischer


What is big fork little fork

What is Big Fork Little Fork?


Why the ipad

Why the iPad?

  • Kraft commitment to innovation

  • The next kitchen device

  • Early adopter GenNow target


Key build considerations

Key build considerations

  • New, not just more

  • Exceptional content

  • Unique UI

  • Gaming lives up to learning objectives and the iPad form

  • Interactivity with other platforms

  • Test and learn

  • Publishing Platform


What s next

What’s next?


Thanks

THANKS!


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