Name of the region/Town/City

1. Name of the region/Town/City

2. KOŠICE

4. National legislation in tourism - Slovakia • Act No. 455/1991 on License to carry on business • Act No. 281/2001 on tours, conditions of travel agency and tour operator businesses • Regulation of Ministry of Economy No.419/2001 on categorisation of accommodation facilities • Act. No.582/2004 on local taxes for accommodation

5. National legislation in tourism - Slovakia Act No.416/2001 on competences of decentralisation in tourism to cities and regional levels (coordination of partnerships & programs) Act No.302/2001 on Self-governing regions (VUC) – coordinate tourism Act 91/2010 on Support for Tourism (dmos,….?)

6. National, regional or local documents • National: • National Program for Tourism Development in Slovakia – New Strategy of Tourism Development in Slovakia till 2013 • Marketing Strategy of SACR 2001 – 2006 • Marketing Strategy of SACR 2010 – 2013 – NEW • Regionalization of Tourism Areas

7. National, regional or local documents • Regional: • Concept for Tourism Development in Košice Self-governing region 2005 – 2009 (not updated/implementation) • Local: • Proposal (draught) of Action Plan for Tourism Development in Košice 2004 - outdated • Proposal of concept for Marketing Strategy of the City 2009 – 2011 – not processed

8. Public institutionsin charge of tourism • State government / Self-governing regional government (dual system in public administration) • Tourism administration –vertical: • Local – referates/sections within Marketing in City of Košice since 2010 – Visitors Marketing – Košice-Turizmus • Regional – Section of Culture & Tourism (Košice Region) • National – Section of Tourism (Ministry of Transport)

9. Public institutionsin charge of tourism • National: • Ministry of Transport & Regional development – Section of Tourism (policy maker) • Slovak Tourist Board – national marketing

10. Characteristics of the identified locality for destination management and tourism development Košice as a Tourism Destination = strong marketing brand European Capital of Culture 2013

11. Characteristics of the identified locality

12. Introduction • 2nd largest City in Slovakia (cultural, economic, centre), cosmopolitan • Accessibility: • International airport, infrastructure (Rail hub, Roads) • Gateway to Eastern Slovakia • 3 Universities, Industrialcentre, Creative, IT • History: • Austro Hungarian, Capital of Carpathian region, • SandorMarai, A.Warhol, Tokaj, Intl Peace Marathon – 2ndoldest in Europe • Tourism Aim: • Conference & Incentive Tourism, Weekend Breaks, Events Destination – Kosice 2013 • Tourism Services:restaurants, Tour Operators (Rus, Incoming? ), attractions

13. Accommodation No. of beds total: 3,469 (of which are Hotels – 53,2%, Pensions – 14,6 %) - 2009 HOTELS: 4* - 936 beds (8 hotels) - 27% 3* - 647 beds (12 hotels) - 18,7% 2* - 264 beds (2 hotels) - 7,6% Pension (Guesthouse/B&B) 3* - 181 beds (7 pensions) - 5,2% 2* - 72 beds (2 pensions) - 2% No rated (1*) – 258 beds (11 pensions) - 7,4% Hostels / tourist accommodation - 1111 beds (16 accommodation. establishments) - 32%

14. TYPES OF TOURISM • Cultural tourism / City tourism / Creative tourism • Heritage (city centre) / Creative destination • Major temathic product lines (gastronomy, thematic city tours, etc....) • Events tourism • Kosice 2013, Major Festivals & Events (Use the city, Kosice Gurman fest, Festival of Lights – Nuite Blanche, Summer in the Park, Kosice Music spring, etc..) • Business tourism • Conferences, Incentive tourism (companies), • Nature • Košice surroundings (golf, recreation, skiing) • UNESCO caves and castels • TOKAJ wine tasting

15. Status in national, regional, local documents • Košice 2013 • Considered priority for Slovak touristboard and SectionofTourism (Ministryof Transport & Regional development) • Incorporated in SACR Marketing strategy 2010 – 2013 • Main priority forbranding and marketing using Košice - Turizmus

16. Support organisations • Slovak Tourist Board • Košice – tourism partnership • Košice 2013 • Košice Self-governing region

19. TOP „MUST SEE“ in KOŠICE MUST SEE in KOŠICE

20. / promenade - “ icon“ of Košice /Days of City of Košice / Culinary gastronomy in the city – KOŠICE GURMAN FEST Main street

21. KOŠICE - EUROPEAN CAPITAL OF CULTURE 2013

22. USE THE CITY FESTIVAL - annual street art event

25. /Thematic City Walks -Jewish Košice, Religious Košice, Culinary Košice

26. Barriers for tourism development • Lack of efficient partnership leading • Lack of clear strategy in tourism – not followed • Support from National level (improving) • Financing of partnerships – DMOs / Local Level • Act on Tourism – not finalised financing • Poor quality of Visitor Services • Lack of Know How – destination knowledge management

27. Barriers for tourism development • No JointDestinationVision – buy in fromstakeholders • No Marketing Strategyofthe city fortourism • Lack of Market & competitors knowledge • InternationalAirport – insufficientuse – no internationallowcostcarriers • Languagesskills / Lackofcustomerfocus

28. Thank you for your attention Peter Germuška Project Coordinator