Bridges to business
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Bridges to Business. Projects, tasks and case studies. Overview. Your university students’ needs Simple business project ideas to help students orientate themselves to work / company culture Engaging business tasks that help learners imagine workplace scenarios

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Bridges to business

Bridges toBusiness

Projects, tasks and case studies


  • Your university students’ needs

  • Simple business project ideas to help students orientate themselves to work / company culture

  • Engaging business tasks that help learners imagine workplace scenarios

  • Varied case studies that build confidence to apply knowledge to the workplace

Lead in
Lead in

  • Do your students have substantial work experience?

    • If no do they see the relevance of studying business English?

    • If no do they find it difficult to envisage working scenarios?

    • If no do they feel confident that they can apply what they are learning in their future careers?

  • What business skills and knowledge do your students most need to develop?

  • What do they expect to gain from studying a business English course?

Business projects
Business projects

  • Project work is a task-based learning process

  • It involves a sequence of tasks over a period of time

  • Projects have a visible end product

  • Projects are flexible

  • Projects in the language classroom should involve linguistic input, processing and output

    Project Work step by step

Starting a project
Starting a project

  • Invent a company

  • Choose a job

  • Design a business card

  • Introduce yourself

Developing the project
Developing the project

  • Review what’s been done

  • Build up a more detailed company profile

  • Exchange information

Developing your project
Developing your project

  • Plan and create an advertisement for

  • your company’s products / services

  • Display and read ads.

  • Give feedback

What are the advantages of project work
What are the advantages of project work?

  • Allow students to express their individual strengths

  • Accommodate varied learning styles

  • Promote learner independence

  • Enhance group dynamics and interpersonal skills

  • They are motivating for the learners

  • Create a need to use the target language

  • Help build bridges from the language classroom to the real world

  • Produce visible results

  • Increase learners’ self-confidence


“A task is a classroom activity whose focus is on communicating meaning. The objective of the task may be to reach some consensus on an issue, to solve a problem, to draft a plan … In the performance of the task, learners are expected to make use of their own linguistic resources.”

Scott Thornbury An A – Z of ELT

Business tasks
Business tasks

  • Brainstorming

  • Planning

  • Explaining

  • Presenting

Business tasks1
Business tasks

  • Analysis data

  • Presentation

  • Feedback

Other business tasks
Other business tasks

  • Planning an employee ice-breaking session

  • Planning redecorating the office

  • Drawing up teleconferencing guidelines

  • Planning a meeting

  • Writing a resume

  • Simulated job interviews

Criteria for good case studies
Criteria for good case studies

The incident

  • has emotional power

  • entails difficult choices

  • entails fundamental/underlying value conflicts

  • allows multiple interpretations and solutions

  • presents issues that benefit from collegial discussions

  • ( - National Teaching and Learning Forum)

Good efl case studies are
Good EFL case studies are:

  • accessible for learners

  • manageable for teachers

  • structured and staged

  • delivered via a variety of media

  • designed to provide practice in a range of language and communication skills

The benefits of case studies
The benefits of case studies

  • Bridge gap betweenclassroom and real world

  • Real-world issues fosterauthentic communication

  • Develop communication skills

  • Familiartool for business people

  • Learner-centred = meaningful, motivating, memorable

  • Fun!

When to use case studies
When to use case studies

  • as a free production activity

  • to practice meeting/presentation/negotiation skills

  • as a change, e.g. in intensive courses

  • to get away from the coursebook

  • as a test/teach/test sequence

  • when you don’t know the group

  • with mixed ability classes

  • as a back-up

  • as a reward


An A – Z of ELT Scot Thornbury

Project Work: Step-by-Step (out of print)