1 / 31

ePOD’s first 5-years: Turn ESO’s outreach into a light-house for science communication!

ePOD’s first 5-years: Turn ESO’s outreach into a light-house for science communication!. ePOD’s next 5-years: To make ESO a household science brand in the eyes of the Member State tax-payers and worldwide!. ePOD’s First 5 years. Lars Lindberg Christensen, Head of ePOD lars@eso.org.

nadda
Download Presentation

ePOD’s first 5-years: Turn ESO’s outreach into a light-house for science communication!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ePOD’s first 5-years: Turn ESO’s outreach into a light-house for science communication!

  2. ePOD’s next 5-years: To make ESO a household science brand in the eyes of the Member State tax-payers and worldwide!

  3. ePOD’s First 5 years Lars Lindberg Christensen, Head of ePOD lars@eso.org

  4. ePOD Mission Mission: • Position ESO in public opinion as the most productive ground-based observatory in the world • Increase the awareness of ESO and ESO’s projects through production of excellent education and public outreach (EPO) materials targeted towards: • Lay people/tax payers in ESO member states, potential member states and worldwide • Mass media and new media representatives • Decision makers and industry players • Educators (both institutions and teachers) • ESO user community (students, scientists etc.) • Propagate the awareness that Europe is the world-leader in ground-based astronomy with ESO • Also: European Space Agency/Hubble and International Astronomical Union, astronomy in Europe, general astronomy communication (previously also through IYA2009).

  5. The News • Press releases (“Science”, “Organisation”, and “Photo”), Announcements, Pictures of the Week: • ESO: 53 releases, 103 announcements, 53 PotWs in 2012. • ESA/Hubble: 21 releases, 19 announcements, 53 PotWs in 2012. • IAU: 6 releases in 2012. • Supported by images, illustrations, and HD video. • Virtual press conferences with Adobe Connect for the biggest stories.

  6. News End-to-End • Workflow well established • Thorough evaluation during initiation • Newsteam discussion • PI involvement and approval • Science Liaison evaluation • ESON evaluation • Post-release evaluation of impact

  7. The Print • All our products online. • Books: e.g. Europe to the Stars, The Jewel on the Mountaintop, Eyes on the Skies, Hidden Universe, Cosmic Collisions. • Brochures, postcards, stickers, handouts, technical documents, other merchandise. • Periodicals: Messenger, CAPjournal, Annual Report.

  8. Print End-to-End • Needs determined via • Inventory status • New ideas • Distribution plan • Procurement info preserved => full handle on pricing (!) • Workflow extremely well established

  9. Distribution, promotion End-to-End • 600 distribution tasks, 500 shop orders in 2012 • Full inventory overviews Garching and Chile • Stocks determine reprinting cycle • Distribution plans for each medium-sized product and up • Every target group corresponds to a Contact Group in the Address Database • Each big product has a promotion plan using our standard news items and triggers Contact Groups updates and expansions • Social Media, Partnership is an area of strong growth • Visitor Centre era

  10. Audiovisual products • Video podcasts: ESOcasts, Hubblecasts, now subtitled in multiple languages. • Video visualisations. • Europe to the Stars movie. • Virtual tours. • Image gallery. • Video gallery. • 715 subtitles.

  11. ESO 50th Anniversary • Europe to the Stars movie and book, The Jewel on the Mountaintop book • Choose What the VLT Observes and Tweet Your Way to the VLT! competitions • Awesome Universe exhibition campaign • Anniversary events with ESO speakers at international venues • A Day in the Life of ESO live webcast

  12. The Exhibitions • Due to cut-backs, no exhibitions in Europe from 2013 • Nominal exhibition activities continue in Chile • Permanent ESO exhibitions: at Deutsches Museum in Munich, MIM Interactive Museum, Antofagasta Ruinas de Huanchaca, Taltal, Paranal, La Silla etc. • Excellent temporary exhibitions to support ESO Representation towards decision-makers, like the CELAC-EU Summit • Visitor Centre at HQ (!)

  13. The Visits • Media visits to sites: IMAX Hidden Universe, National Geographic World’s Toughest Fixes, Monster Moves, Quantum of Solace, etc. • VIP visits to sites: Summit of the Pacific Alliance, King of Spain, etc. • Almost 8000 public visitors/year to La Silla-Paranal.

  14. The Visits: End-to-End • One entry point for most media visits: the media visits form • Thorough, consistent evaluation of the return on investment • All unusual requests are evaluated with the special untraditional visits evaluation workflow • Visibility benefits for ESO are being requested either informally or via an agreement (using a guideline) • All information, incl. Safety and release forms, now online in English and Spanish • Fun fact: a one-week media visit for 2 journalists costs us ~5000 euro to arrange and implement

  15. The Web • Continuous development of our online EPO digital assets management system • Every single product we produce is published through this highly sophisticated, efficient and tailored system • Integrated with/leading the standardised ePOD workflows • Increase in numbers of resolved tasks with time • Impressive stats

  16. Astronomical Images: End-to-End • Dedicated work producing stunning astronomical images: • Coordinated scouting of data from archives. • Astronomical image processing. • Conversion from FITS (“Liberation”) to bring out the best in the data. • Combination of multiple datasets. • Further cleaning, colours, and processing in Photoshop, using colour calibrated monitors. • These are often the best available outreach images of the astronomical target. • Acquisition through the Cosmic Gems project, v2 ongoing

  17. Photos: End-to-End • Historical digitization project concluded • Acquisition through • Your ESO Pictures Flickr group • Photo Ambassadors • Media visits win-win partnerships • Evaluation for PotW, Online, Master archive • Colour Correction • Upload • Captioning + metadata • Very well-functioning workflow • 7803 images, 2133 videos

  18. ESON 2013 • Representatives at national level in Member States and other countries. • Press releases now available in 19 languages • ESON “micro-sites” in 8 additional languages

  19. ESON 2013 • Solid system, very successful, steadily expanding with new countries • Press releases Staging • Announcements Staging • PotW Staging • ESON is by far the best national network anywhere!

  20. Closing words • After almost 5 years ePOD is at its halfway point in making ESO a household science brand • We now have a real End-to-End data-driven production • We have the best people in the business • We are still missing some crucial target groups and recently have had to down-prioritise those • We are feeling the economic austerity in the Members States • But we have exciting new projects • And we are on the right track and are well on the way • Partly thanks to your hard work! Thank you!

More Related