Mobeen H. Rathore, MD Professor and Associate Chairman

1. Patient Centered Caring Communication at the University of Florida College of Medicine Jacksonville Mobeen H. Rathore, MD Professor and Associate Chairman University of Florida College of Medicine/Jacksonville Director University of Florida Center for HIV/AIDS Research, Education and Service (UF CARES)

2. Experience at UF COM/JaxBefore • Most individuals went along not really caring one way or the other • Many felt that they have been in practice for years and did not need the training • Some unhappy that they had to do another “mandatory training” • A few excited and thought training would be useful

3. Experience at UF COM/JaxAfter • Most participants saw training was helpful • Some who were initially “upset” that they had to do training – actually came up after the meeting or at various times to various trainers to say how useful they found the training • Many reported that they were using some parts of training • PEARLS seem to be the most popular

4. PCCC Training at UF COM/Jax • Executive decision by leadership to participate and train all faculty • Mandatory • Most faculty given time off from clinical duties • No break in departmental and divisional budgets

5. PCCCC Training by UF COM/Jax Trainers • Eight faculty were trained as trainer in October/November 2010 • Four senior and four junior faculty members • Trained all UF faculty and senior leadership • Trained contracted physicians at Shands • Trained some Baptist physicians in preparation for Baptist participating in the effort

6. PCCCC Training by UF COM/J Trainers • Some departments included all their trainees • Trained Chief Residents • Train all incoming residents during orientation • Shortened version (2 hours) of training for residents

7. Outcome and Future Plans • Evaluations by the participants were always in the “excellent” range • Patient satisfaction showed a small uptick – however there are also other initiatives in place • Training new faculty • Ongoing training for ones already trained • Sustainability??

8. PCCC Training by UF COM/Jax Trainers • Advocated with other organizations to participate • Presented the concept at three Universities • Presented at two international conferences • Presented at the SEGA • Submitted a manuscript to Journal of the American Medical Association • Editing a book of PCCC