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Communication Technology

Communication Technology. Communication Systems #8125. Arabic writing system. African writing system. English Alphabet writing system. Communication:. The successful transmission of information through a common system of symbols, signs, behavior, speech, writing, or signals.

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Communication Technology

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  1. Communication Technology Communication Systems #8125

  2. Arabic writing system African writing system English Alphabet writing system

  3. Communication: The successful transmission of information through a common system of symbols, signs, behavior, speech, writing, or signals. Communication System: A system that forms a link between a sender and a receiver making possible the exchange of information.

  4. Components of Communication • Sender • Person or Machine creating the message. • Message • Sent via. Channels and must be encoded and decoded. • Receiver • Person or Machine receiving the message. • Feedback • Determines if the message was received successfully. • Channel • Mode by which the message travels. • Noise • Anything that might disrupt the message.

  5. The Communication Systems Model

  6. Communication is a PIECE! P I E C E ersuade nform ducate ontrol ntertain Purposes of Communication

  7. Classwork • List 3 examples of each purpose of communication.

  8. Persuade: • Television commercials and magazine ads are produced to promote a certain product for people to purchase.

  9. Inform: • Information is provided about people, events, and relationships through various media. • People read books, newspapers and magazines to obtain information. • Radio, television, and the Internet are other sources for information gathering.

  10. Educate: • Individuals use textbooks, computer and video resources to convey information on many subjects to students. • Education is also effective with a Socratic (discussion) format.

  11. Control: • Communication Technology plays an important role in controlling machines, tools, and robotics. • Traffic signals are a common example of using communication to control things. • A common example is how a computer controls a printer.

  12. Entertain: • People listen to the radio, watch television and play electronic games for entertainment purposes. • People are also entertained as they participate in or observe events.

  13. Classwork • On a blank sheet of paper,write your name and mailing address in 5 unique ways.

  14. Types of Communication • Human-to-Human • Speech, Non-verbal Comm., Etc. • Human-to-Machine • Data Entry, Keyboard, Etc. • Machine-to-Machine • Alarm Clock, Timer, Etc. • Machine-to-Human • TV set, Computer Screen, Speedometer, Etc.

  15. Data Optics Technical Design Graphic Production Audio and Video Integrated Systems Categories of Communication

  16. Data Communication . . . • Sending and receiving information through computers.

  17. Technical Design . . . • Drawings that describe technical devices or systems • Drafting, mechanical drawing and engineering design

  18. Optics . . . • Optic Systems use light to transmit and record messages. • Photography, fiber optics, lasers, holograms

  19. Graphic Production • Communicating through printed images. • Computer graphics, screen printing, lithography, gravure printing

  20. Audio and Video • Communicating through broadcasting images and sound. • Radio, TV, telephones, CD players, etc.

  21. Integrated Systems • Communicating through a variety of systems that may overlap • Digitization of telecommunications

  22. Understanding the difference between the Elements of Design and the Principles of Design. • The principles of design serve as a guideline as to how the elements of design are used. The elements of design make up the design. How the elements fit together -are the principles of design. The principles of design provide the guidelines for using the elements effectively.

  23. The FiveElementsofDesign

  24. The Elements of Design include: • Line

  25. Line This element gives direction to design. It can be used to point to an important feature in a design or convey a feeling. Line thickness is the most popular use of this element.

  26. Line • Lines give direction to a design. Lines give design movement and can express feelings. Lines can have different qualities, which is dependent on the type of tool used to create the line. They can be made “thick” to show importance or “thin” to demonstrate quick movement or give the meaning of less importance. Lines can be used to organize such as the outline of images to be colored.

  27. Line • Vertical Lines – carry the eye up and down. They convey a feeling of awe or challenge. • Horizontal Lines – carry the eye across from side to side. These line help to convey a calm or peaceful feeling. • Diagonal Lines – Add interest to a design. • Curved Lines – Give a soft, relaxed look to a design. They are generally gently bent.

  28. The Elements of Design include: • Line • Color

  29. Color Color does many things. It helps in identifying objects. It helps in understanding things, and it helps to communicate feelings and moods. Color adds a lot to a layout. The use of color makes a difference in the final result. Colors may be separated into various classifications such as Primary, Secondary, Intermediate, Warm, Cool, Earth Tones, and Neutrals.

  30. Color Hue, Saturation, and Brightness are elements of COLOR. Hue is the name given to a color, such as red, green and blue. Saturation refers to the amount of hue in a color. Both pink and scarlet are of a red hue; scarlet would be the most saturated since it contains the greatest amount of red. The addition of black, white, or gray to a color lowers the saturation, or purity, of a color. Lightness refers to how light or dark a color appears. A light green and a dark green lightness of a hue can be changed by adding white or black.

  31. Red Orange Yellow Green Blue Purple White Black Excitement, danger, aggression, anger, love Lively, cheerful, friendly, energy, warmth Cheerful, bright, sympathy, cowardice Refreshing, restful, peaceful, luck, envy, hope Calm, serious, depression, dignified, serenity Dignified, dominating, mysterious, royalty Innocence, purity, faith, peace Sophisticated, despair, death, mourning, wisdom Color

  32. Color Relationships • The Color Wheel shows how colors are related to one another. • Primary colors (Used for mixing inks and dyes- red, yellow and blue). Remember that no other colors may be mixed to form a primary color. • Secondary colors (Colors produced by combining primary colors-mixing red and blue make purple; mixing red and yellow make orange) • Intermediate colors (Colors produced by combining a primary color and a secondary color- blue-green, yellow-orange)

  33. Color Classifications • Primary • Primary colors of PRINT: Magenta, Yellow, Cyan. • Primary colors of LIGHT: Red, Green, Blue. • Warm • Colors related to Red, Orange, and Yellow. • Cool • Colors related to Blue, Violet, and Green. • Earth Tones • Colors related to Browns and some Pastels. • Neutrals • Colors related to Black, Gray, and White.

  34. Color Systems The ability to be accurate and consistent in describing which color to use, is very important to the reproduction of a design. Universal systems that assign codes to colors are referred to as color systems. Pantone, Musell and CIE color systems assign numbers to colors for accurate reproduction of desired colors. Hexidecimal color codes are used for specific colors while creating web pages.

  35. The Elements of Design include: • Line • Color • Shape

  36. Shape When lines enclose a space, a shape is formed. The three basic shapes are the Triangle, Square and Circle. Shapes are anything that has height and width. Shapes can be symbolic, such as the shape of a stop sign. Unusual shapes attract attention. Arranging type in the shape of a star may be more visually appealing than the traditional vertical column.

  37. The Elements of Design include: • Line • Color • Shape • Texture

  38. Texture Texture relates to how something feels when you touch it and/or how it looks on the surface. This is usually created with dots and lines. Texture can add dimension to a design. The illusion of texture is often used for wallpaper to appear to be a type of fabric.

  39. The Elements of Design include: • Line • Color • Shape • Texture • Form

  40. Form When a point is extended through space, a line is created. When that line is extended through space, a shape is created. When that shape is extended through space, a FORM is created.

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