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Global Summit of Women May 5-7, 2011 “ Growing and Retaining Members”

Global Summit of Women May 5-7, 2011 “ Growing and Retaining Members”. Linda Hallman, CAE Executive Director American Association of University Women. www.aauw.org. Growing and Retaining Members. www.aauw.org. Growing and Retaining Members. What are today’s challenges

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Global Summit of Women May 5-7, 2011 “ Growing and Retaining Members”

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  1. Global Summit of WomenMay 5-7, 2011“Growing and Retaining Members” Linda Hallman, CAE Executive Director American Association of University Women www.aauw.org

  2. Growing and Retaining Members www.aauw.org

  3. Growing and Retaining Members • What are today’s challenges • Discovering who “we are” • What issues resonate with today’s member • Meeting the needs of current & future members www.aauw.org

  4. Growing and Retaining Members • Who are our members today/tomorrow? • Nationwide branches (aka chapters) • Range from 2-3 members to hundreds • National members • Individuals from around the country and the world • Prospective members ?!

  5. Growing and Retaining Members • Environmental Scan • What are key issues today? • What are fundraising challenges? • Similar organizations • Partners or competitors? www.aauw.org

  6. Growing and Retaining Members • Organization evaluation • Mission • Governance system • Programs, activities, events • Communication methods www.aauw.org

  7. Growing and Retaining Members • Membership Survey • Methods of conducting surveys • Face-to-face; focus groups; phone; mail; online • Who to survey • Current members • Potential members • Membership trends • Locally • Nationally • Globally

  8. Growing and Retaining Members • Membership issues identified • What are current members’ perceptions? • Liked; didn’t like; wanted changed? • Would keep them as a member?

  9. Growing and Retaining Members • What did prospective members think of AAUW? • Our mission? • How we presented ourselves? • What value we gave to the cause? • What’s in it for me? • What do non-members think of your organization? www.aauw.org

  10. Growing and Retaining Members • What did we learn? • Our updated mission does resonate with current/future audiences • Demographics are key; flexibility is crucial • Outreach methods make all the difference

  11. Growing and Retaining Members • What did we fix? • Governance structure • New membership recruitment/retention aides for our branches to meet local needs • Increase engagement with our national members • Communication and marketing improvements • Reminded: to be ever evolving www.aauw.org

  12. Growing and Retaining Members

  13. Growing and Retaining Members • The impact of an environmental scan and evaluation on our business model: • Lessons learned • Changes made • Future plans www.aauw.org

  14. Growing and Retaining Members • Going Global: AAUW’s expanding business model • Brief overview of our international activities • Key partnerships • Membership growth/retention www.aauw.org

  15. Growing and Retaining Members • How can our lessons help your organizations • Understand your challenges • Understand your current/potential members • Look toward your future Thank you! www.aauw.org

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