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Direct Competitors

Direct Competitors. Competitors of SafeWay would include: Walmart Family Thrift. Target Market and Positioning Everyone SafeWay’s image that they try to project to their customers consists of offering “better prices than you ever though possible”. Strategy & Competitive A dvantages

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Direct Competitors

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  1. Direct Competitors • Competitors of SafeWay would include: • Walmart • Family Thrift

  2. Target Market and Positioning • Everyone • SafeWay’s image that they try to project to their customers consists of offering “better prices than you ever though possible”

  3. Strategy & Competitive Advantages • Multiple locations usually in the cities they are in to be easily accessible to a large number of people • Club cards to offer discounts to loyal customers • Multi Channel retailing – in some cities you can shop online, pick out your groceries, and have them delivered to your home • Been in business since the 1920’s

  4. Retail Mix • They carry a variety of groceries, but only a small amount of toiletries and other household goods • Pricing is usually comparable to Wal-Mart and better on certain items when you use your Club Card • Have 2 locations in Rapid City, SD

  5. S.W.O.T. • Strengths • Two locations in Rapid City • Shop online • Grocery Delivery • Not usually as busy and crowded as Wal-Mart • Weaknesses • Can not compete with Wal-Mart’s prices on everything • Mainly just a grocery store • Opportunities • Expand their online shopping and deliver Services • Threats • Their main threat is going to be Wal-Mart and the low prices they have to offer on everything, compared to Family Thrift, SafeWay usually has better deals

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